Ideal Home has overtaken Country Living to take the lead in the Home Interest sector, though both titles posted YoY and PoP declines.
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The Men’s Lifestyle sector is down -2.5% overall on this time last year but is up 4.9% on the first half of 2011.
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2011 ABC period.
Channel 4’s Big Fat Gypsy Wedding won the all-important peak-hour ratings with a high of more than five million viewers last night.
BBC One’s penultimate Diamond Queen banked the top peak-hour ratings last night with a high of almost six million viewers.
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…
Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)…
Becky McQuade (BskyB) and Anne Mollen (Cranfield School of Management) think we might be…