You cannot go anywhere at the moment without someone mentioning Pinterest – the virtual pinboard that “lets you organise and share all the beautiful things you find on the web”.
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David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK…
Emap is considering selling off its magazines business and most of its conferences, according to today’s Telegraph.
Soaps were littered throughout Thursday night’s prime-time schedule with the top four most watched programmes of the day falling into the high-drama category.
Ashley Underwood, senior strategy executive at TGI, explains why chocoholics are more likely to be tempted by products they have seen advertised…
The US Department of Justice has approved the merger of Donovan Data Systems and MediaBank, which will now launch as Mediaocean.
Speaking from the floor at MediaTel Group’s FMCG & Media event in association with O2 Media yesterday morning, Mindshare managing director, Ita Murphy, pushed the panel on ROI for mobile marketing in the FMCG area – one of the biggest stumbling blocks for agencies. She said clients are interested in mobile ideas around FMCG advertising but still need a clear sales measure.
EastEnders was the most watched programme during Tuesday’s TV line-up, drawing in 38% of the available audience. 8.3 million viewers tuned in to see Ray realise the extent of Bianca’s obvious financial troubles. Over 60% of viewers watching the soap, airing at 7:30pm on BBC One, were female.
VCCP’s head of planning Tracey Follows says the future isn’t mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential…
Trinity Mirror suffered the most at the hands of the new Sunday edition of The Sun. Following Rupert Murdoch’s tweet telling 190,000 followers that the first edition of The Sun on a Sunday sold 3,260,000 copies.