Isba, the trade body for UK advertisers, is in exclusive discussions with media measurement provider Fifty5Blue to enter into a partnership for minority control of the cross-media measurement service.
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The UK was the second fastest growing market for the media owner.
The latest AA/Warc figures show growth in Q1 was once again largely driven by digital channels, with the biggest growers including social media (+17.7%), retail media (+17.9%), and OOH (+15%).
The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.
When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.
Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.
In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.
Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.