Senior media owners on what agencies consistently get wrong when they’re planning, whether outcomes-based planning is making conversations better or worse and how AI is affecting planning today.
More Industry News articles
Organisations ‘over-corrected’ in hiring based on technical skills rather than critical and strategic judgement, and incentives are needed to reward AI adoption, report says.
The latest figures from COMvergence show a three-horse race emerged for new business in the first half of the year.
IPA data exclusively shared with The Media Leader has shown an uptick in planners at 49 UK agencies, bucking wider industry trends around hiring.
Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.
The audio-visual advertising platform is giving advertisers access to audio inventory around News UK content on YouTube, including talkSPORT and Virgin Radio
Radiocentre’s Lucy Barrett previews this year’s Tuning In conference, held at Kings Place, London, on 30 September.
The UK’s largest publisher is planning to make 65 commercial roles redundant. Reach has also announced it planned to reduce its editorial staff by 160 jobs.
The joint campaign, Uplifting Our Communities, will run throughout October to mark Black History Month.
New research from Newsworks has quantified the commercial value of culture, finding cultural relevance is worth an estimated £147bn to UK consumer spending.