Under a 2034 switch-off date, the cumulative loss of advertising revenues to public-service media would total £3.5bn from 2028 to 2036, with downstream impacts on audiences, commissioning, and the UK’s production sector.
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The ASA Public Awareness Campaign has been running since 2022, with Netflix and Waitrose joining as the latest media owners to donate inventory.
Lawyers for WPP said they would ‘address the deficienies’ in Foster’s amended complaint in a forthcoming filing, but asked that the ‘salacious’ and ‘muckracking’ evidence submitted by Foster be sealed for good cause.
The deal reflects a wider shift among streaming services, as Netflix and Disney+ look to creator-led football content to attract and engage audiences.
The podcast company has hired a former talent agent as its new head of IP development, tasked with turning existing and in-development shows into big screen propositions.
Media Mind has drawn the agencies and media owners that will compete against one another this autumn for a place in the semi-final.
Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.
