The AMI has inked a partnership with the data platform that will give its 41 member agencies access to first-party audience capabilities that had previously only been available to holding group networks.
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The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.
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SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.
The announcement comes as the not-for-profit undergoes a dual programme of activities at London Climate Action Week and Cannes Lions this week.
The coalition of advertising businesses is led by UN Women and launched the framework at Cannes Lions.
Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.
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ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.
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