A new sustainability pillar has also been added to the framework.
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Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.
Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.