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Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.

2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.

The Media Leader asked some of the UK’s top strategic minds to share their thoughts.

Co-productions were hit hard in 2023/24, with exports falling by 28%.

Special project comprises long-form content including a video interview with Sadiq Khan and photo gallery documenting the crisis.

Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD’s thought-provoking research paper has found.

The purchase strengthens Adwanted’s data division.

Heineken’s Sarah Prentice, Initiative’s Rachel Coffey and NatWest’s Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.

The retailer turned to social media humour to boost awareness of its repairs offering.

The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.