A study conducted by consultancy MTM found that the commercially available cultural moments people most recalled from the last 12 months are dominated by TV, cinema and sport.
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Strong Roots and Immediate used the editorial authority of Good Health by Good Food to challenge consumer misconceptions about frozen food, delivering native content at five times the benchmark CTR and 3.7m video views.
Bauer, Future, Hearst UK, Hello!, Immediate and Time Out’s unified programmatic marketplace is driving early growth in programmatic business through six-figure display campaigns from a variety of brands.
Samsung wanted to ensure its Galaxy S25 was part of the ‘Answer Economy’, so it partnered with Future to ensure its brands were frequently cited across AI platforms.
Ansell will succeed outgoing president Andria Vidler following the completion of her two-year tenure in the spring of 2027.
Broadpeak’s Julien Boyreau on new inventory, shoppable formats and the case for playing two games at once
Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.
Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.
Case Study Publishing Week in Focus Turning London’s cable cars into karaoke booths Time Out × Transport for London | Media agency: Wavemaker The challenge Transport for London (TfL) wanted to increase leisure visits to the IFS Cloud Cable Car during the festive period, particularly on Thursday and Friday evenings outside of school holidays, when… Continue reading Case Study: Turning London’s cable cars into karaoke booths
In part 2 of our anniversary special podcast series, Pam Myers and Jason Brownlee talk to Charli West about their favourite audio ads and what brands can learn from them.