| Maria Iu
The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.
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Piers North has been named CEO with immediate effect.
Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.
The PPA CEO breaks down the arguments for and against maintaining strong copyright protections for publishers and artists, and explains what is at stake for a magazine industry already in a state of digital transition.
| Maria Iu
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.
The organisation has dropped its plan to introduce ads into podcasts accessed via commercial streaming platforms like Apple Podcasts and Spotify.
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.
Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.
The conference highlighted how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.