Adam Edelshain, VP of client solutions at mediasense, explains how Playout is verified, from testing proof of play and data quality to reconciling Playout records with media owner systems.
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The Media Leader names the fifth cohort of The Future 100 Club, the talent competition that ignores age, length of service and job title to instead champion disruption, inclusion, courage and excellence.
The coalition was founded in the UK this year as a ‘NATO for news’ to prevent AI companies from misusing or profiting off publisher IP without permission.
The Alliance of Independent Agencies asked Martin Woolley and Paul Phelps to step down after a failed bid to divest the AMI from its parent body.
Former IPA president and WPP Media veteran Josh Krichefski reflects on his first year at the independent agency.
The brands that have used the tool include a variety of small business types, from dentists and gardening companies to local councils. The campaigns have primarily run on ITVX.
Research conducted by Lumen in partnership with Amazon Ads finds that cumulative attention is 8x more impactful in delivering brand lift than frequency, and that TV is an important driver of cumulative attention.
Les Binet and Dom Boyd offer six steps to kicking the promotions habit.
Stagwell Media will be led by Liz Rutgersson and offer an integrated model tailored for brands ‘looking for a new media model built around technology, platforms, connectivity and evolving consumer journeys.’
The study found that ad awareness has both a direct and indirect relationship with brand consideration.