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Free-sheet newspapers continue to increase in popularity and are now read by almost 20% of the urban population in eleven cities across Europe, according to Metro International’s annual readership study.The survey of the reading habits of 63 million people living in 28 urban centres across Europe shows that younger men and women have a preference… Continue reading Free-Sheet Newspapers Continue To See Readership Rise

The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years, according to ZenithOptimedia. The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end… Continue reading Freeview Homes Could Surpass Sky By 2007

Internet retailers can look forward to huge sales boosts within the next five years says Interactive Media Retail Group (IMRG), as one in four purchases are expected to be made online. By 2009 it is forecast that the UK internet shopping market will increase to £80 billion, compared with the £17 billion spend expected this… Continue reading UK Online Shopping To Reach £80bn By 2009

Independent News & Media (INM), publisher of the Independent newspaper in the UK, has seen its pre-tax profits jump by 19.8% in 2003 to â‚Ź154.6 million. The company says that there have been strong advances in both circulation and advertising revenues, up by 6.9% and 5.5% respectively. In the UK, advertising remained negative for the… Continue reading Compact Edition Boosts Independent’s Market Share

Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group says that it is confident of delivering results in line with expectations. The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue is up by 9% (5% at constant currency).… Continue reading Emap Revenues Rise 9% As Advertising Looks Stronger

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic. The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but… Continue reading Internet Users Want Pop-Ups Ads Limited

UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. Figures released by the Advertising Association (AA) and World Advertising Research Centre (WARC) show that the market has outperformed predictions. A consensus of recent forecasts compiled by MediaTel INSIGHT predicted growth of 1.7% for the year. Cautious forecasting and low expectations… Continue reading UK Advertising Grows 2.5% To £17.2bn In 2003

Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group claims to be confident of delivering results in line with expectations.The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue rose by 9% and underlying group revenues increased by 3%… Continue reading Emap Revenues Rise 9% As Advertising Improves

A poor day of trading yesterday saw falls in share price for all but six of the main media stocks, with Chrysalis suffering most. The radio group dropped 4.53% to rest at 216p despite the announcement of a six-figure advertising campaign between London-based LBC 97.3 FM and the Singapore Tourism Board (see LBC Secures Deal… Continue reading Sharewatch: Chrysalis Tumbles After Poor Day’s Trading

Last month the National Readership Survey released new data showing the length of time taken by titles to accumulate readers. James Papworth, ad marketing manager at IPC Prospector, explains how this will help to transform the ‘black art’ of media planning in magazines…Much of advertising is built around what is legally termed the ‘mere puff’.… Continue reading NewsLine Column: NRS And The Black Art Of Media Planning