More Industry News articles

The web is gradually gaining in popularity in Central and Eastern Europe and new figures show that internet penetration in the region will reach 17% in 2003. According to a new IDC report, Internet Usage and E-Commerce in Central and Eastern Europe, 2001-2006, total internet connections will top 5.6 million in 2003. Approximately 85% of… Continue reading Internet Usage On The Rise In Central And Eastern Europe

Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million. The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was… Continue reading Commercial Radio Boosted By Sponsorship And Promotions

A survey of over 1,000 US media buying executives has concluded that 2003 will be a ‘rebound year’ for advertising, with 45% of respondents expecting their budgets to increase. Conducted by online research firm, InsightExpress, and MediaPost, the survey shows that only 18% of buyers are anticipating a budget decline this year. MediaPost reports that… Continue reading Survey: 2003 Media Budgets To Rise, Along With Accountability

Online gaming has achieved unprecedented growth in Europe in the past year with new figures showing that almost 6 million people visited a games site in January. Nielsen//NetRatings claims that the number of surfers going to online gaming sites has more than doubled from 2.8 million to 5.9 million since January 2002. Germany and France… Continue reading Broadband Growth Takes Online Gaming To New Heights

The arrival of 3G competitors with large capacity on the market is likely to lead to a price war, according to the wireless strategy consultancy Northstream. In a report brought out to coincide with the the 3GSM World Congress in Cannes, it is alleged that established players are delaying 3G and infrastructure investments while concentrating… Continue reading 3G Price War On The Horizon

Digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market. According to analysts at IMS Research, Tivo’s exit does not mean DVR failure in Europe. In its Worldwide Market for Digital Video Recorders report, IMS forecasts that 4.1 million DVR units will be… Continue reading Digital Video Recorders Will Thrive In Europe, Says IMS Research

WPP was seen in focus yesterday after Lehman Brothers retained its equal weight rating and Morgan Stanley raised its rating on the stock to equal-weight from underweight.The conflicting reports reflect the continued uncertainty over the rate of recovery in the European ad market. Traders appeared to take the bearish view and WPP‘s stock was seen… Continue reading Sharewatch: WPP Falls After Mixed Guidance

ITV was the only commercial broadcaster to see its share of viewing increase during the fourth quarter of 2002, according to the IPA’s latest Trends In Television report.Period on period analysis of BARB data shows that ITV’s share of viewing increased by 0.3% points to 23.9% in the three months to December 2002. Channel 4… Continue reading ITV Outperforms Commercial Rivals In Q4 2002

RAJAR has defended its diary system of radio audience measurement, following news that Kelvin MacKenzie’s The Wireless Group has commissioned a rival three-year survey using electronic measurement devices (see MacKenzie Commissions Rival Radio Audience Survey).RAJAR’s managing director, Jane O’Hara, reiterated her faith in the current system, which has provided the currency for trading radio audiences… Continue reading RAJAR Defends Diary System In Light Of Rival Research

GWR’s sales house Opus has secured Kit Kat and Tesco as the first brands to make use of its newly restructured local radio sponsorship and promotions division.The new structure, which follows similar moves at rival radio groups, is intended to provide clients with more sponsorship and promotions opportunities on a national and local level. It… Continue reading Opus Restructures Sponsorship And Promotions Division