Mobile marketing company, Aerodeon, has secured a deal to launch the first ever SMS campaign for Bacardi Breezer.The campaign, which launches this month, aims to increase sales of Bacardi Breezer by offering consumers the opportunity to win a celebrity lifestyle, with a five star holiday to Las Vegas as well as 24 hours of celebrity-styled… Continue reading Aerodeon To Launch SMS Campaign For Bacardi Breezer
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services will… Continue reading MMS Study Brings Little Cheer To Operators
Research from NOP World shows that the UK’s internet retail sector hit new heights in the pre-Christmas period with 8.4 million adults choosing to shop online. This is equivalent to 43% of all regular web users in the country. The number of internet shoppers has been increasing steadily for the last few years but shot… Continue reading Online Shopping Attracts More Than 8 Million Britons
The ITC has imposed a £10,000 financial penalty on teleshopping channel, Autionworld, for breaching the ITC code of practice.According to the ITC, numerous viewers complained last year that goods ordered from the channel did not arrive within the advertised delivery period. The ITC upheld these complaints last year, and warned the channel that any similar… Continue reading ITC Imposes £10,000 Fine On Auctionworld
The take-up of broadband internet services in Europe is continuing apace, with a record 6.3 million customers signing up to services for the first time in 2002, according to a new report from Strategy Analytics (SA). The figures show a 55% increase in the number of users over 2001, with penetration now reaching 7.5% of… Continue reading European Broadband Subs Grow 55% In 2002, Finds Strategy Analytics
France Télécom has completed the sale of the Dutch cable operator Casema in a deal worth €665 million. Providence Equity Partners and the Carlyle Group will each take a 46% share of the business with GMT owning the remaining 8%. Casema is the third largest cable television operator in the Netherlands and has approximately 1.3… Continue reading Casema Sold To Private Equity Groups
The Sunday Telegraph has secured South African Airlines, the official brand of the 2003 Cricket World Cup, to sponsor a special supplement providing a detailed guide to the event.The 2003 World Cup supplement will be published on 2 February, a week before the official opening of the Cricket World Cup, which runs from 8 February… Continue reading Sunday Telegraph Bags Sponsor For Cricket Supplement
The contract publishing industry continues to boom with turnover expected to reach an estimated £313 million in 2002, according to the latest report from market research company, Mintel. The research shows that the industry is performing solidly in the current economic climate, with turnover increasing by 90% over the last five years. Commenting on the… Continue reading Contract Publishing Industry Continues To Boom
According to press reports, AOL Time Warner has sold its 8.4% stake in Hughes Electronics, the parent company of DirecTV. The Wall Street Journal claims that a $800 million deal has been brokered with the Bank of America which is expected to sell the shares on the open market. Hughes is a subsidiary of the… Continue reading AOL Sells Hughes Stake For $800 Million
ITV has secured Nestlé as the record £6 million sponsor of the next series of Pop Idol.The deal, which is the richest ever co-promotion for one series on British television, includes all on-air and off-air activity and will see a range of Nestlé brands promoted alongside the new series of Pop Idol, which will form… Continue reading ITV Secures Nestlé As Record £6m Sponsor Of Pop Idol
