The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics.Also On MediaTel Insight Today…SMS Is Most Effective Direct Marketing Method, Claims Enpocket Around 15% of consumers respond to SMS text messaging marketing, with this figure rising… Continue reading MediaTel Insight: Analogue TV Switch-Off Strategies Needed
US advertising spending rose by 5.9% in 2002, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Nielsen says that the growth was fueled by gains across most major media, with nine of the eleven reported media showing positive figures ranging from 2% to over 10% rises year on… Continue reading US Advertising Grows Almost 6% In 2002, Reports Nielsen Monitor-Plus
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns. This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS… Continue reading SMS Is Most Effective Direct Marketing Method, Claims Enpocket
Following the successful launch of Freeview in the UK, Ireland is planning to set up its own digital multi-channel service. The Irish Minister for Communications, Dermot Ahern has proposed the introduction of an all-Ireland system that will deliver a significant number of domestic and foreign channels. Customers would merely pay an initial fee of around… Continue reading Low-Cost Irish Digital Service On The Cards
The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics. As the penetration of digital platforms increases, the number of analogue homes is set to fall from 597 million in 2002 to 455 million by 2008.… Continue reading Governments Need Realistic Analogue TV Switch-Off Strategies, Says Report
The growing popularity of online shopping in the US is illustrated by a new survey from WSL Strategic Retail in which 73% of those questioned said that they made purchases via the internet in the 2002 Christmas period. The consultancy reports that 84% of US consumers said they did either the same or more online… Continue reading Consumer Approval For Online Xmas Shopping
Media companies are failing to exploit the potential of the internet to the extent that less than 30% of revenue options are being tapped. That is according to a gathering of top online executives that took place in Zurich recently. Twenty representatives from some of Europe’s prominent web publications met last month at the IP… Continue reading Industry Chiefs Highlight Shortcomings Of Online Publishing
Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes (see MMS Study Brings Little Cheer To Operators). However, research shows that consumers may not be so readily won over. MMS is capable of delivering audio and visual information to… Continue reading Will Europeans Respond To MMS Marketing?
Revenues from sales of broadband modems and gateways fell by 11% during 2002, as technology prices plummeted, according to research from Strategy Analytics. The new report, Residential Broadband Modems and Gateways: Global Market Forecast found that worldwide sales of broadband modems actually increased by 52% to 26.3 million units last year and it is estimated… Continue reading Broadband Modem Revenues On The Slide
Cable & Wireless was last week’s big story, as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming that PCCW has no intention of making an… Continue reading Sharewatch:C&W Rises On Takeover Speculation
