The Digital Radio Development Bureau (DRDB) is launching an advertising campaign to promote DAB digital radio and increase receiver sales.The five week-long campaign, which launches next week across all regional and national commercial stations, features pop bands, Liberty X, Atomic Kitten and Big Brovaz, in a series of 60-second documentary-style interviews.The executions have been designed… Continue reading DRDB Unveils Digital Radio Promotion
Emap has appointed Carmel Hayes to the role of development director across its women and youth portfolio and has announced that Sarra Manning is to take the role of associate editor across the division.Hayes, who was new media director, will continue to direct Emap’s online operations, including www.newwoman.co.uk, and is in the process of developing… Continue reading Emap Shakes-Up Women and Youth Titles
Pioneer is to promote its car navigation equipment with a nationwide truck and service station advertising campaign targeting motorway drivers.Each lorry ad provides the equivalent of two 96-sheet posters and a rear-equivalent of a 16-sheet poster. The truck ads will be supported by 48-sheet posters, which will run in service stations across the UK until… Continue reading Pioneer To Target Consumers On The Move
Broadcasters and advertising agencies have today launched an initiative called MediaSmart, to help children interpret and understand advertising.The campaign, which is aimed at 6 to 11 year-olds will utilise a range of teaching and advertising materials to explain the purpose of advertising and how ads are made. It will include a national TV and print… Continue reading Children Offered Education In Advertising
Highbrow style magazine Wallpaper* has poached GQ’s art director, Tony Chambers, to be its new creative director.Chambers has been art director at GQ for the past five and a half years and is Wallpaper*’s first high-profile signing since Jeremy Langmead was appointed editor (see Wallpaper* Appoints New Editor In Chief). During his time at Condé… Continue reading Wallpaper* Appoints GQ’s Chambers As New Art Director
Virgin Radio is launching a six-figure campaign to promote the Holiday Inn hotel chain as part of its recently launched Spotlight Initiative.The month-long promotion, which begins next week, includes editorial segments in the Pete & Geoff drivetime show, a specially created mircosite accessible via virginradio.co.uk and point of sale activity across Holiday Inn hotels.The initial… Continue reading Virgin Brings Holiday Inns To Radio Listeners
Commercial radio groups have warmly welcomed the Government’s decision to allow greater consolidation within the industry, through the further liberalisation of the radio ownership regulations.The move to allow minimum of 2 radio operators, as well as the BBC, to operate in a specific local area was announced yesterday by Culture Secretary, Tessa Jowell (see Government… Continue reading Radio Groups Beam At Prospect Of Further Consolidation
The media sector was seen mixed on Wednesday, as investors considered the diminished likelihood of a cut in interest rates and continued concern over unfolding events in Iraq.Cable and Wireless was seen under pressure, down 36.28%, after announcing plans to cut 3,500 jobs in the restructuring of its global data services division.Elsewhere BSkyB was seen… Continue reading Sharewatch
Outdoor advertising revenue increased by 5.06% year on year during the third quarter of 2002, according to the latest figures from the Outdoor Advertising Association (OAA).Despite the increase in difficult market conditions, OAA’s chief executive Alan James, warned: “Although we have turned a corner, the figures are steady as opposed to rocketing. I don’t think… Continue reading Outdoor Advertising Sets Its Sights On Recovery
12Snap is today launching a nationwide mobile marketing campaign to promote McDonald’s sponsorship of ITV’s Popstars: The Rivals series.The Pop & Txt promotion will run for four weeks in 1,200 McDonald’s restaurants across the country and will build on the success of the previous Txt A Monster campaign which took place earlier this year (see… Continue reading 12Snap Rolls Out McDonald’s Popstars Promotion
