Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness
Shares in Reuters, the financial information group, plunged to a twelve year low this morning after the company revealed disappointing results for the third quarter. Total revenue fell 7% from £924 million to £857 million, with Instinet, the group’s electronic share trading service suffering a 25% drop in sales in the three months to September… Continue reading Reuters Stock Sinks Following Profits Warning
The IPA’s quarterly Bellwether report, published today, has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows… Continue reading IPA’s Bellwether Report Dampens Hopes Of Early Recovery
The quarterly Bellwether report from the IPA has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002. The report, which gauges the opinion of more than 200 of the UK’s top advertising agencies,… Continue reading IPA Report Dampens Hopes Of Early Recovery
ITV executives may secretly be relieved that the Network failed to win the digital terrestrial television licence that was put up for grabs this summer, according to the company’s marketing director, Jim Hytner, (pictured).Speaking candidly and offering a personal, rather than corporate insight, Hytner told MediaTel Group’s Media Question Time event last night that he… Continue reading Hytner Is ‘Relieved’ That ITV Did Not Win DTT Licence
Stronger than expected TV upfronts have encouraged Jack Myers to issue a slightly more positive forecast for advertising growth in 2002. However, the recovery is predicted to be slow and protracted. Jack Myers Report calculates that US adspend will total $155.6 million this year, an increase of 1% on the 2001 total. Spot TV is… Continue reading US Advertising Forecasts From Jack Myers Report
Panellists at last night’s annual Media Question Time Event welcomed the prospect of a single ITV, advising Carlton and Granada to push ahead with their proposed merger plans.The prospect of a consolidated ITV has received a mixed reception from advertisers wary over the impact that a single ITV sales house could have on the market… Continue reading Carlton And Granada Merger Will Aid Dysfunctional ITV
Online advertising revenues are projected to decline 8% in 2002 according to new forecasts to be released next week by Jack Myers Report. Myers says that the figures reflect a move by analysts to conform to a standardised set of reporting data, following “years of using inflated industry figures that have resulted in exaggerated forecasts… Continue reading Online Ad Forecasters Overinflate Figures, Says Myers
Haymarket, the magazine publisher owned by Lord Heseltine, has announced a loss of £7.2 million for 2001. While turnover was unchanged at £161 million, pre-tax profits slipped from £30.8 million in 2000 to £20.4 million last year.The company cited the advertising recession as the primary reason for the decline, with the business-to-business sector suffering the… Continue reading Haymarket Profits Hit By Advertising Downturn
Permission-based mobile advertising is, on average, 50% more effective at brand building than television and 130% more effective than radio, according to the results of new research commissioned by wireless communications company Enpocket. The brand awareness figures, which are based on comparable data from ICM, Neilson and Millward Brown, were compiled from post-campaign interviews with… Continue reading Mobile Advertising Is Better Brand Builder Than TV Or Radio, Says Study
