OMDtvi has launched its first interactive advert for blue-chip financial group Barclaycard.The ad, which will be screened on the Sky Digital platform, will allow viewers to access an interactive digital zone specially created to allow users to receive more information about Barclaycard services.Barclaycard is testing the water with the new advertising campaign and is hoping… Continue reading OMDtvi Launches Interactive TV Ad For Barclaycard
Consumers’ use of the internet to handle billing and account management is set to reach a 45% penetration of the US adult population by 2005, according to forecasts from Gartner Dataquest. The report shows that 22% of US adults will be using online billing and account systems by the end of this year, up from… Continue reading Online Billing Systems To Become Increasingly Popular
ITV1 has today unveiled its new on-air identity which will launch next Monday as part of major overhaul designed to created a unified ITV1 brand.The channel’s new-look, which is the most extensive in its history, includes over 100 new idents designed to reflect a more coherent ITV1 brand, a new portfolio of on-screen graphics and… Continue reading ITV1 Reveals New On Screen Identity To Launch Next Week
US broadband service providers attracted 1.3 million new subscribers during the second quarter of 2002, according to a new study from Jupiter Media. Approximately 13.1 million households or 21% of all online households now connect to the internet using a high speed connection. In the report, Broadband User Segmentation: Understanding and Targeting the Broadband Audience,… Continue reading Broadband In 13 Million US Homes, Says Jupiter
Granada has announced that BMW’s Mini is to continue its sponsorship of ITV1’s comedy drama Cold Feet for the fifth and final series.The deal includes full broadcast sponsorship of the programme, website presence on www.coldfeetonline.co.uk and a hotlink through to the Mini website. WCRS is responsible for the media planning and creative work and will… Continue reading Granada Gets Cold Feet Over Mini Sponsorship
Mediaset, the Italian television group, is understood to have re-entered the auction for Kirch Media, the German media division of the collapsed Kirch empire (see News Corp Out Of The Running For Kirch, Says Report). According to the Financial Times, Mediaset has joined a consortium bid involving leading French broadcaster TF1 and US billionaire investor,… Continue reading Mediaset Rejoins KirchMedia Auction
Less than half of all UK employers know how long their staff are online and in many cases, employees are free to use the internet for non-work purposes. These are the conclusions of a new report from the ISP Star Internet. The survey found that only 43% of bosses were aware of the amount of… Continue reading Employers In The Dark On Internet Usage
Channel 4 and Channel 5 are understood to be preparing to approach competition regulators to prevent the creation of a single ITV on the grounds that it will control too much of the TV advertising market.Carlton and Granada announced plans to merge earlier this month ending a period of intense speculation about the future of… Continue reading Rival Commercial Broadcasters Challenge £2.6bn ITV Merger
Channel 4 and Channel 5 are understood to be preparing to approach competition regulators to prevent the creation of a single ITV on the grounds that it will control too much of the TV advertising market. Carlton and Granada announced plans to merge earlier this month ending a period of intense speculation about the future… Continue reading Rival Commercial Broadcasters Challenge ITV Merger
Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch.The broker says that whilst the rationale behind the strategy is sound (adding that something does need to be done after “years of mismanagement”), the paper is unlikely to… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector
