Taxi Promotions has extended its contract to promote Gentlemen’s club, Spearmint Rhino, for the next twelve months.The deal, which is an extension of the club’s existing contract (see Gentlemen’s Club Orders 100 Taxis For Promotion), makes use of the London Superside package and sees 200 ad panels appear on 100 taxis in and around the… Continue reading Taxi Promotions Gets Fresh With Spearmint Rhino Contract
Online advertising revenues are projected to decline 8% in 2002 according to new forecasts to be released next week by Jack Myers Report. Myers says that the figures reflect a move by analysts to conform to a standardised set of reporting data, following “years of using inflated industry figures that have resulted in exaggerated forecasts… Continue reading Online Ad Forecasters Overinflate Figures, Says Myers
Carlton and Granada saw shares fall yesterday following a negative broker comment in the wake of their recent merger announcement (see Carlton And Granada Enter Advanced Merger Talks). According to reports, JP Morgan said the upside to the deal was now priced in, but the regulatory hurdles to be climbed remain significant. Carlton was down… Continue reading Sharewatch
Permission-based mobile advertising is, on average, 50% more effective at brand building than television and 130% more effective than radio, according to the results of new research commissioned by wireless communications company Enpocket. The brand awareness figures, which are based on comparable data from ICM, Neilson and Millward Brown, were compiled from post-campaign interviews with… Continue reading Mobile Advertising Is Better Brand Builder Than TV Or Radio, Says Study
As 2002 plays out and plans are made for 2003, Kate Sergeant, consultant at Media Audits, explains why the long term structural decline of ITV is key to media planners.Life used to be a lot simpler in the UK TV Market. Agencies could estimate the number of ratings they needed to buy to deliver to… Continue reading NewsLine Column: ITV’s Falling Share – The Media Planning Rules Are Changing
Jim Hytner, commercial director of ITV, has criticised the BBC for losing sight of its public service remit and has accused the Corporation’s director general, Greg Dyke, of using the licence fee in an “irresponsible, almost criminal” way.Speaking in a purely personal capacity at this year’s Media Question Time event, Hytner, who is just weeks… Continue reading Hytner Criticises Dyke For Misuse Of The Licence Fee
In a world of fragmentation and vast technological change newspapers are still a valued form of media, according to panellists at this year’s annual Media Question Time.Despite the increasing popularity of the internet as a news medium, Mike Anderson, recently appointed as managing director of the Evening Standard, believes that newspapers are successfully adapting to… Continue reading Newspapers Are Adapting To The New Media Environment
Online ad agency, DoubleClick, has secured a global partnership with Carat that will see it become the preferred ad-serving provider for the group’s operations.Under the new deal Doubleclick will provide ad serving solutions to all of Carat’s Interactive businesses, including Renault and Vodafone for the next two years. Last month Doubleclick secured a similar deal… Continue reading Doubleclick Lands Global Partnership With Carat
Analysts at Merrill Lynch are looking set to downgrade their advertising forecasts, describing the current 2003 figures of 4.0% US growth and 3.0% global growth as more optimistic with each passing day. In an advertising and marketing sector round-up, the broker says that it is continuing to monitor spending across major advertising categories and media,… Continue reading Advertising Prospects Falter, Says Merrill Lynch
Capital Radio and UBC Media have signed an agreement with Chrysalis Radio to launch what they claim is the world’s first DAB digital radio electronic programme guide (EPG).Initially the EPG will be launched on both the CE London and MXR regional multiplexes and will carry all Capital and Chrysalis Radio services. All future Capital Digital… Continue reading UK Players Unite To Launch First DAB Digital Radio EPG
