Nielsen/NetRatings has launched a planning tool for the online media industry called TargetMaster, which it claims is the first reach and frequency tool for internet audience measurement.The system, which has been developed in partnership with advertising and software company IMS, allows media planners and buyers to assess the impact of their planned campaigns prior to… Continue reading Nielsen Launches Online Planning Tool
A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA
Email marketing is becoming more popular than traditional direct marketing with more than 80% of the UK’s online population receiving an electronic direct mail (e-DM) during December 2001, according to a report from NetValue.The report shows that the amount of e-DMs sent last year increased by more than 100%, with the number of marketing emails… Continue reading Email Marketing On The Increase
Despite the popularity of broadband cable internet access, cable multiple system operators (MSOs) must overcome the ‘stigma’ of being insecure and unreliable, says the Yankee Group. According to Lindsay Schroth of the Yankee Group: “The problem for the MSO is that they have no control over what is installed, and this becomes a troubleshooting nightmare,… Continue reading Broadband MSOs Must Face Security Concerns, Says Yankee Group
I Feel Good has confirmed that its new men’s magazine is to be called Jack and will launch on 25 April priced at £2.50.Jack will be a biannual initially, with the autumn/winter edition due out on 25 August and will appear as a monthly title from the November issue. The magazine will adopt the A5… Continue reading IFG To Launch Jack For Lads
ITV Digital and the Football League are thought to have agreed to further negotiations over the £315m football rights deal that is threatening the future of the troubled pay-TV service.According to a report in today’s Financial Times, senior executives reviewing ITV Digital’s financial situation agreed yesterday (see ITV Digital In Salvage Talks) to hold further… Continue reading ITV Digital Dispute Goes Into Extra Time
The Advertising Standards Authority has ordered Universal International Pictures to withdraw a controversial poster for the new Ali G film after it generated over a hundred complaints in less than a week.The poster, which features Ali G with his arm between a naked women’s legs, has been branded “offensive” and “unsuitable” by members of the… Continue reading ASA Orders Withdrawal Of Ali G Poster
Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in the Financial Times. While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan… Continue reading Murdoch’s Expansion May Be Halted By Bill
BARB viewing data for the first month of 2002 showed that again ITV1 saw a year on year drop in all homes, from a share of just below 30% to a share of just over 26%. However, its terrestrial rival, BBC1 did not see much movement year on year, while the largest increase in viewing… Continue reading Digital TV Round-Up – January 2002
There will be 1.1 billion cellular phone subscribers worldwide by Q2 2002 – a rise of 11.6% on the 941 million in 2001, according to data from EMC, reported by eMarketer. The data also shows that in Q4 2001, the average revenue per user (ARPU) worldwide stood at $34.00.
