More Industry News articles

US advertising is forecast to fall by 5.7% in 2002, according to the latest figures from Jack Myers Report, compiled in January. Local/regional cable television and online are the only two sectors expected to show a positive performance across the year. Network and local broadcast TV, conversely, are looking pretty weak. US 2002 advertising growth… Continue reading US 2002 Advertising Forecasts From Myers Reports

United Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits. UBM posted a pre-tax loss of £541.2 million, compared to a £2.1 billion profit the previous year. Operating profit fell… Continue reading UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown

Last week’s IPA conference on communications reform resulted in pan industry agreement that competition in air time sales needs to be maintained and that the BBC should be brought under Ofcom control.One of the speakers at the conference was MediaVest CEO and chairman of the IPA’s media policy group, Jim Marshall. He said: “We want… Continue reading IPA Conference Brings Pan Industry Agreement

United Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits (see UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown) Hi-tech ad slump hits CMP Media Advertising volumes… Continue reading UBM Profits Halved By Hi-Tech Ad Slowdown As Decline Continues

The discontinuation of a brand can mean the loss of much hard-won familiarity and loyalty. As brand value becomes an increasingly valuable goal in the media process, is it time to dust off those old favourites and let them have another shot? Will Collin of Naked Communications would be at the front of the queue… Continue reading Feature: Gone But Not Forgotten

Results of a PPAi member survey indicate that 66% of respondents are intending to charge for online content in the near future compared to 26% who said ‘no’ and 8% who are still undecided. Robin Wood, electronic publishing director, CMP Information said: “The issue of whether to charge for content has been a talking point… Continue reading PPA Members Indicate Imminent Charges For Online Content

Translucis is claiming that around 1.3 million people visit a bar or club containing its Magnetic plasma-screen ad network in an average week.According to the company, which commissioned research from IPSOS, 31% of consumers in a “Magnetic bar” look at the advertising screen at least once in any 30 second period, proving that the medium… Continue reading Translucis Ad Screens Prove Magnetic

French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro. The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts. TF1’s… Continue reading TF1 Figures Show Possible Improvement In French TV Ad Market Outlook

Emap Performance Online has signed a deal to provide entertainment and music content to Hutchison 3G which holds the UK’s largest third-generation mobile phone licence.The two year deal, which is the first of its kind to be negotiated by Emap, will see the company provide content from all of its music titles including Q, Mixmag,… Continue reading Emap Signs 3G Content Deal With Hutchison

There is a ‘continued underlying weakness’ in the US network television advertising marketplace, according to a survey by Jack Myers Report of media planners and buyers. Amongst the 125 respondents to the Myers survey, conducted in mid-February, only 16.5% expect that network upfront budgets will be greater than last year; 44.7% forecast that budgets will… Continue reading US Network TV Marketplace Remains Weak, Finds Myers