The ITC has published a revised set of cross-promotion guidelines designed to strike a balance between the provision of information regarding digital services in the multi-channel environment and dangers of promotional clutter.The ITC’s director of strategy, economics and finance, Robin Foster, said: “These guidelines bring together all the rules relating to cross-promotion which will provide… Continue reading ITC Publishes Revised Cross-Promotion Rules
BlowUp Media has signed a deal with Land Securities to install and sell giant posters at the top of Liverpool’s tallest building, St John’s Beacon.BlowUp will install three advertising faces, each measuring 105 metres square at the top of the building, which it claims can be seen from 12 miles away. The company has gained… Continue reading BlowUp Goes Tall In Liverpool
Cnet.com was the top online cyber and print advertiser during November. The site gained exposure among 788,000 individual users throughout the month and commanded 5.3% of the total UK at-home internet universe. FT.com made it into second place with visits from 487,000 users and a 3.3% digital reach during November. Guardianunlimited.co.uk, which is to lose… Continue reading New Media Round-Up
A range of industry figures gathered at last night’s MRG evening meeting to hear speakers, Jeff Eales, Max Davies and Bob Hulks, discuss the developments in electronic media trading.Jeff Eales, e-commerce director at DDS, began the discussion by saying that electronic media trading: “Is all about transferring data from a trading system to a buying… Continue reading MRG Evening Meeting: Electronic Trading
Despite the efforts of its celebrity endorsers, a wig supplier has had a complaint against it upheld by the ASA.The Advanced Hair Studio was accused of implying that its system replaced hair, rather than offering a hairpiece. Among the complainants’ other objections were the fact that the company’s advertising made false claims about the quality… Continue reading Hair Raising Case For The ASA
ITV partners, Carlton and Granada were among the best performers in yesterday’s media market. The former saw shares rise 3.48% to finish at £2.53, while the latter saw stock climb 2.56% to close at £1.40, an increase of 3˝p on the previous day.Shares in Smartlogik, which yesterday acquired software company Insight Technologies for £250,000, remained… Continue reading Sharewatch
Channel 4’s fledgling digital entertainment channel, E4, is claiming an early victory for its new “Big Thursday” promotion in the run up to the channel’s 1st birthday on Friday (see Ali G Launches E4).A year from launch, there has been criticism that the channel, which is only available in an average 72% of multi-channel homes,… Continue reading E4 Upbeat As 1st Birthday Approaches
Guardian Newspapers (GNL), publisher of the Guardian, Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market, set to cost GNL £30 million this year. The company plans to cut commercial and editorial posts across the group, including five journalists from the… Continue reading Jobs Go At Guardian As Ad Downturn Costs
With a couple of exceptions, each month of 2001 saw a year on year decrease in the total circulation of national newspapers. One such exceptional month was September, when extraordinary events in the USA prompted an overall surge in sales. However, on average the market was down 275,000 each month in a year on year… Continue reading Feature: Broads Doing Best In National News Circulation
Guardian Newspapers (GNL), publisher of the Guardian, the Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market.The newspaper publisher plans to cut commercial and editorial posts across the group, including five journalists from the Observer, six staff from the Guardian Unlimited… Continue reading Guardian Newspapers To Cut 35 Jobs
