Sky is claiming that a recent interactive advertising campaign for Rimmel was the most successful in its history, with a response rate of 3%.The campaign, which was designed for Rimmel’s new Exaggerate Hydra Colour Lipstick by BMPtvi, asked viewers to answer a question in return for a lipstick. Over 50,000 lipsticks were sent to viewers… Continue reading Interactive Ad Scores On Sky
The IPA’s Bellwether report for the last quarter of 2001 shows that companies continued to downsize marketing budgets during the period, but suggests that the downward trend may be slowing.One in three companies were found to have revised their fourth quarter marketing budgets down in response to market pressure. The main beneficiary of the one… Continue reading Bellwether Report Confirms Tough Q4 Measures
The number of text messages sent in the UK last year almost doubled compared to 2000, according to the latest figures from the Mobile Data Association (MDA). December’s 1.3 billion total means that during the course of 2001, some 12.2 billion chargeable person to person text messages were sent, compared to 1.1 billion in 1999… Continue reading Text Message Total For 2001 Exceeds 12 Billion
Shadow Culture Secretary Tim Yeo has attacked the Government for its failure to set a firm date for the digital switchover.Speaking at the Culture, Media and Sport Question Time in the House of Commons yesterday, Yeo accused Culture Secretary, Tessa Jowell of “dithering on digital” after she admitted last week that the deadline for the… Continue reading Tories Accuse Jowell Of Dithering On Digital
Channel 5 is believed to be leading industry opposition to the BBC’s reworked proposal for BBC3, its digital channel aimed at 16-35 year-olds.The channel is objecting to the new plans for BBC3 on the grounds that it will use public money to fund programming that is already provided by commercial broadcasters.The BBC had its original… Continue reading Channel 5 Opposes Plans For New BBC3
The latest Bellwether Report from the IPA reveals that almost twice as many companies surveyed setting marketing budgets in Q4 2001 reported an increase on spending (compared to 2001 totals) than a decrease. The majority of those surveyed opted to keep budgets on a similar scale to those set for 2001, particularly when it came… Continue reading More Of The Same, Says The Latest IPA Bellwether Report
According to full year forecasts released today by CMR, US media spending will increase by 1.5% this year rising to $96.1 billion from a total of $94.6 billion in 2001. 2001 was a far weaker year than anyone expected with revenue dropping by an estimated 9.4% on the previous year. US ad revenue for 2000… Continue reading US Ad Spend Will Rise By 1.5% in 2002, Says CMR
The worldwide market for internet access devices – PCs, mobile telephones, set top boxes and so on – will grow at an annual rate of 41.6% between 2000 and 2005, according to a report from Cahners In-Stat/MDR released this month. The research firm reports that the PC and mobile phone devices currently account for just… Continue reading Internet Access Device Sales Remain Healthy, Says Cahners In-Stat
The video streaming market in western Europe is forecast to grow in the next five years, from around US$25 million in 2001 to nearly US$200 million in 2006, according to Video Streaming for Enterprises: forecast revenues for service providers, a new report published by Analysys. Thanks largely to extensive business applications, for corporate communications, training… Continue reading Corporate Opportunities Will Drive Video Streaming, Says Analysys
Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start
