More Industry News articles

The UK’s largest newspaper publisher, Trinity Mirror, this morning confirmed that advertising conditions have continued to deteriorate since 11 September, with national revenue declines of 10.1% and 20.7% in October and November respectively. The company says that it expects December’s figures to be much the same, losing the company the traditional Christmas boost to ad… Continue reading Trinity Mirror Misses Out On Christmas Bonus

The UK’s largest newspaper publisher, Trinity Mirror, this morning confirmed that advertising conditions have continued to deteriorate since 11 September, with national revenue declines of 10.1% and 20.7% in October and November respectively. The company says that it expects December’s figures to be much the same, losing the company the traditional Christmas boost to ad… Continue reading Trinity Misses Out On Christmas Bonus

The Independent Television Commission has defended comedy’s right to satirise political and public figures, by rejecting complaints from viewers about ITV programmes 2DTV and The Frank Skinner Show that lampooned the current political situation in Afghanistan.A total of 16 viewers complained about a broadcast of 2DTV, an animated satirical series, saying that it made light… Continue reading ITC Acknowledges Comedy’s Right To Satirise

The growth in worldwide advertising expenditure is set to remain above 6% for the next three years, according to new forecasts published by global advertising group, Zenith Media. In 2000, growth is expected to accelerate to 6.5%, with levels in 2001 and 2002 holding above 6%. North America is set to be the fastest-growing region… Continue reading Worldwide Adspend Growth To Stay Above 6%

Culture Secretary Tessa Jowell is seeking views on the BBC’s new application for a digital television service to replace the evening schedule on BBC Choice.The BBC has submitted a new proposal after Jowell refused approval of the first one in September this year (see Government Says No To BBC3). She surprised a large number in… Continue reading Consultation Period Opened For BBC Choice

The IPA has responded to claims published in this week’s Campaign that it has “laid the foundations” for the creation of a “supergroup” that would represent all of the UK communications industry, incorporating the current IPA, the Sales Promotion Consultants Association, the Internet Advertising Bureau, the Public Relations Consultants Association and the agency section of… Continue reading IPA Plays Down “Supergroup” Claims

Robert Coen, director of forecasting at Universal McCann has released his latest ad industry forecasts for the US in which he forecasts that consumer media ad revenue will fall by 8.1% in 2001 and grow by 2.7% in 2002. Coen commented that 2001 “has been a year when problems were not foreseen and when things… Continue reading US Advertising Performance ‘Dismal’ In 2001, Says McCann’s Robert Coen

London Taxi Promotions has introduced a Super Stretch Limosine advertising service to its portfolio, and has already signed its first client- the city of New York. The company hopes the new service will be particularly attractive to advertisers looking for stunts or presence at trade fairs and launches.Asher Moses, managing director, explained how the New… Continue reading London Taxi Promotions Launches Limo Ads

Sony is to use a combination of SMS messaging, online adverts, magazine inserts and outdoor to create a treasure hunt promoting its Jak & Daxter game for the Playstation 2.The Eco Hunt game has been put together by TargetNMI and Flytxt. Magazine inserts in the Christmas issue of Future’s Official Playstation 2 Magazine will feature… Continue reading Sony Uses Text And Outdoor For Treasure Hunt

In its pre-close trading statement, released this morning, European TV group RTL, which has a 64.63% share in Channel 5, announced that full year earnings were expected to be some 35-40% lower than 2000 totals, due to the increasing deterioration in the European advertising market.Since the group announced interim results in September, the market has… Continue reading Channel 5 Owner RTL Releases Trading Statement