NTL is planning to rent space on its broadband access network to rival companies in a bid to clear its mounting debt burden.The move will see NTL offer a wholesale broadband product to other internet service providers (ISPs) alongside its own branded service. A spokesperson for NTL today confirmed that the company is holding talks… Continue reading NTL To Offer Wholesale Broadband
Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive. Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for… Continue reading Aegis Acquires US Interactive Agencies
Despite the lure of more channels and better quality digital TV has been relatively slow in getting off the ground. With the Government’s deadline for the analogue switch off looming, Denise Turner, director of insight & effectiveness at the Media Planning Group looks at what the future holds for digital TV.It’s not been a great… Continue reading Fulfilling The Digital Vision
Italian advertising spend dropped by 13.2% in November 2001, according to the latest figures from ACNielsen, compiled by analysts at ABN Amro, who had themselves predicted a decline of 14.5%. Newspapers were the hardest hit medium, falling by 19.7%, although this is much better than the 30.2% decline the broker had forecast. Magazines, on the… Continue reading Italian Ad Market Drops 13% In November
European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets
European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets
GWR FM and NOWdigital have submitted a bid for the Swindon and West Wiltshire digital radio multiplex to the Radio Authority, which, if successful, would see a further expansion of GWR’s digital services in the South and West of England.The bid proposes 13 services which would include current local analogue GWR services, a pop service… Continue reading GWR Applies For Wiltshire Multiplex
According to a new survey by SponsorClick, the global sponsorship market is set to experience soaring growth over the next four years. The report Sponsorship 2002 Market Analysis forecasts that by 2005 the global sponsorship market will be worth over £29.1 billion thanks to lucrative deals, primarily involving sports and sporting events. Last year Barclaycard… Continue reading Massive Growth Forecast For Sponsorship Market
UK Cinema has once again reported a record year in terms of both admissions and, as a consequence, box office takings. The admissions total for 2001 was 155.9 million, up over 9% on 2000 and the highest figure for 30 years. This figure may well have been helped by the fact that the number of… Continue reading Cinema Celebrates Another Good Year
European e-commerce is forecast to be valued at $1,518 billion (£1,049 million) by 2005, a huge rise on the $154 billion of last year, according to a report released by IDC last week. IDC’s Internet Commerce Market Model (ICMM) found that the effect of the current economic slowdown on B2C commerce has been countered by… Continue reading European Ecommerce To Reach $1,518bn By 2005, Says IDC
