ISBA will take up its position on the Government’s Digital Television Stakeholder Group later this month, allowing advertisers to help influence Government decisions on the future of digital TV.The Stakeholder Group has been formed as one of the first steps of the Government’s recently launched Digital Action Plan (see Government Launches Digital TV Action Plan)… Continue reading Advertisers To Influence Digital TV
The Interactive Advertising Bureau (IAB) is launching a series of guidelines aimed at standardising the way in which internet traffic is monitored.The guidelines, which are intended to improve the measurement of traffic to websites and establish the time period within which an online ad can be measured, will be unveiled next week.The new standards represent… Continue reading IAB Continues To Push For Accountability
The current economic downturn in the US is leading consumers to cut back on their spending, as they don’t see the economy returning to normal until the second half of this year, according to a survey conducted by BIGresearch. Not surprisingly, consumer behaviour has changed somewhat in the States since the attacks there. “It certainly… Continue reading US Consumers Cautious On Spending, But Figures Show Positive Signs
The ITC and the BBC are conducting a trial to determine the extent to which the power of the digital TV signal can be increased before the quality of the existing analogue signal is affected.The ITC claims that the trial, which is intended to enable broadcasters to determine the maximum power at which digital services… Continue reading ITC And BBC To Boost Digital Signal
Jupiter Media Metrix has found that advertisers are very sceptical about forming long-term relationships with agencies for interactive marketing. According to a new report, released today, 37% of advertisers prefer to compensate agencies on a per-project basis, whilst 23% favour paying a straight retainer. “Advertisers are ambivalent about the future of their agency relationships, preferring… Continue reading Two Thirds Of Advertisers Unsure About Agency Relationship For Interactive Marketing
DMGT has confirmed that Max Hastings, editor of the Evening Standard is to be replaced by the Daily Mail’s deputy editor (features), Veronica Wadley. Hastings decided to stand down from the position he has held for 6 years in order to devote himself to writing full time. Later in the year he will begin working… Continue reading Mail Deputy Editor To Succeed Hastings
Almost three quarters of all domestic internet users in France visited an e-commerce site in November last year, according to figures from NetValue released this month. NetValue says that 7 million French Net users – 73.4% of the domestic market – accessed online retail sites in the run up to Christmas. In addition, 42.4% performed… Continue reading French Consumer E-Commerce Boomed In November, Says NetValue
Virgin Radio is claiming to be the world’s most listened to internet radio station after figures from MeasureCast revealed that almost 100,000 people tuned into the station via the net during December 2001.According to the figures, Virginradio.co.uk streamed 739,651 hours of music to an audience of 99,878 during December, making it the number one ranking… Continue reading Virgin Claims Number One Spot
US radio revenue figures for November stabilised in the local ad markets, as ad sales dropped 7% compared to the same month a year ago, according to the latest data from the US Radio Advertising Bureau (RAB). The Bureau says that national advertising – harder hit than local in the downturn – appears to have… Continue reading US Radio Set For Slow But Steady Recovery, Says RAB
US cable subscribers numbered 69 million as of June 2001, up about 1.9% from the 67.7 million customers reported in June 2000, the Federal Communications Commission (FCC) said in its annual report on US multichannel competition, released this week. Combined cable and non-cable multichannel video programme distributor (MVPDs) subs increased to 88.3 million households as… Continue reading Digital Satellite Subscriber Growth Outstrips Cable In The US
