ISBA will take up its position on the Government’s Digital Television Stakeholder Group later this month, allowing advertisers to help influence Government decisions on the future of digital TV.The Stakeholder Group has been formed as one of the first steps of the Government’s recently launched Digital Action Plan (see Government Launches Digital TV Action Plan)… Continue reading Advertisers To Influence Digital TV
Guardian Newspapers (GNL), publisher of the Guardian, Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market, set to cost GNL £30 million this year. The company plans to cut commercial and editorial posts across the group, including five journalists from the… Continue reading Jobs Go At Guardian As Ad Downturn Costs
The Interactive Advertising Bureau (IAB) is launching a series of guidelines aimed at standardising the way in which internet traffic is monitored.The guidelines, which are intended to improve the measurement of traffic to websites and establish the time period within which an online ad can be measured, will be unveiled next week.The new standards represent… Continue reading IAB Continues To Push For Accountability
The ITC and the BBC are conducting a trial to determine the extent to which the power of the digital TV signal can be increased before the quality of the existing analogue signal is affected.The ITC claims that the trial, which is intended to enable broadcasters to determine the maximum power at which digital services… Continue reading ITC And BBC To Boost Digital Signal
DMGT has confirmed that Max Hastings, editor of the Evening Standard is to be replaced by the Daily Mail’s deputy editor (features), Veronica Wadley. Hastings decided to stand down from the position he has held for 6 years in order to devote himself to writing full time. Later in the year he will begin working… Continue reading Mail Deputy Editor To Succeed Hastings
Virgin Radio is claiming to be the world’s most listened to internet radio station after figures from MeasureCast revealed that almost 100,000 people tuned into the station via the net during December 2001.According to the figures, Virginradio.co.uk streamed 739,651 hours of music to an audience of 99,878 during December, making it the number one ranking… Continue reading Virgin Claims Number One Spot
The current economic downturn in the US is leading consumers to cut back on their spending, as they don’t see the economy returning to normal until the second half of this year, according to a survey conducted by BIGresearch. Not surprisingly, consumer behaviour has changed somewhat in the States since the attacks there. “It certainly… Continue reading US Consumers Cautious On Spending, But Figures Show Positive Signs
Despite the efforts of its celebrity endorsers, a wig supplier has had a complaint against it upheld by the ASA.The Advanced Hair Studio was accused of implying that its system replaced hair, rather than offering a hairpiece. Among the complainants’ other objections were the fact that the company’s advertising made false claims about the quality… Continue reading Hair Raising Case For The ASA
Jupiter Media Metrix has found that advertisers are very sceptical about forming long-term relationships with agencies for interactive marketing. According to a new report, released today, 37% of advertisers prefer to compensate agencies on a per-project basis, whilst 23% favour paying a straight retainer. “Advertisers are ambivalent about the future of their agency relationships, preferring… Continue reading Two Thirds Of Advertisers Unsure About Agency Relationship For Interactive Marketing
ITV partners, Carlton and Granada were among the best performers in yesterday’s media market. The former saw shares rise 3.48% to finish at £2.53, while the latter saw stock climb 2.56% to close at £1.40, an increase of 3˝p on the previous day.Shares in Smartlogik, which yesterday acquired software company Insight Technologies for £250,000, remained… Continue reading Sharewatch
