The findings of the IPA Census for last year suggests that difficult times for the media industry is resulting in agencies employing a smaller number of people. The organisation has announced that its 2001 Census will report a figure of 14,000 people employed in 209 member agencies. This is a 4% decrease on the total… Continue reading IPA Census Counts Less Employees Than Forecast
ShopFront Media has secured a three-month deal with Unilever Bestfoods to promote its Peperami brand in newsagents, grocery stores and off-licences in the north of England.The deal will see the animated Peperami character from Unilever’s TV campaign appear on 200 backlit Adsites in the Yorkshire and Tyne Tees area. ShopFront’s sister company, Sure Field Marketing,… Continue reading ShopFront Secures Meaty Deal
An SMS campaign to drive visitors to the Sony MiniDisc website has achieved an 18% response rate. The campaign, devised by mobile marketing company 12snap, was part of an £80,000 marketing campaign to promote the manufacturer’s range of PC compatible MiniDisc hi-fi systemsThe campaign involved contacting 80,000 people from 12snap’s database of 8.5 million mobile… Continue reading SMS Campaign Gets 18% Response Rate
Ambient advertising company Ticketmedia has undertaken a “Roadshow” in a purple bus in order to promote its ticket advertising services. The bus provides a “walkthrough experience” of transport ticket advertising, along with a luxury presentation suite and a full stocked bar.Marketing director, Martin Henson, explained: “We didn’t want to produce just another PowerPoint presentation, we… Continue reading Ticketmedia Takes Bus To Clients
This week, our columnist, Denise Turner of Media Planning Group, looked at the future prospects for digital TV in the UK (see Fulfilling The Digital Vision). Looking into recent research showing a sizeable portion of the population is reluctant to join the digital revolution, she concluded: “Digital television has had success but it has yet… Continue reading NewsLine Column- Reader Response
The companies involved in UK truck advertising (see Feature: Ads On The Road) have co-operated to produce an impartial website, www.truckadvertising.co.uk, designed to promote the medium.Nick Lindwall of In Your Space, one of the companies involved, explained: “In essence the main intention of the site is to demystify the medium so that it can be… Continue reading New Website To Promote Truck Advertising
Revenue for the outdoor industry was down by 2.5% in 2001 but the medium is expected to rise out of the downturn with 4% growth in 2002, according to a report by outdoor buying company Blade.The research shows that revenue for the entire outdoor medium had fallen to £670m last year. However, Blade forecasts that… Continue reading Outdoor Revenue Falls But Outlook Is Positive
Flytxt is working with Channel 4 on its campaign to promote the winter schedule. Channel 4 is distributing a free 68-page magazine featuring ideas to overcome the “winter blues” through the Saturday Guardian and Sunday Times. Advertised within the magazine is Flytxt’s free SMS reminder service. Viewers can sign up to be reminded by SMS… Continue reading Flytxt Teams With C4 To Promote Winter Schedule
Revenue for the outdoor industry was down by 2.5% in 2001 but the medium is expected to rise out of the downturn with 4.2% growth in 2002, according to a report by outdoor buying company Blade. The research shows that revenue for the entire outdoor medium had fallen to £670 million last year. However, Blade… Continue reading UK Outdoor To Show Good Growth In 2002
This is an update of the latest UK advertising growth forecasts for 2001/2002, augmented to include Advertising Association figures. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but the fourth quarter is expected to display an upturn… Continue reading UK Advertising Growth Forecasts Update
