Audited figures are the oil that makes the cogs of the advertising industry machine run smoothly. But should a lack of accountability keep newer forms of advertising on the sidelines, or should advertisers have the courage to encourage innovation, asks Anna Wise editor of MediaTel’s NewsLine.One of the major issues faced by younger media such… Continue reading Advertising By Numbers
Carlton Communications revealed a fall of 39% in core profits in its preliminary year end results, released today. Unsurprisingly the fall in advertising revenue was the prime reason for the slump although the burden of ITV Digital continues to weigh heavy on Carlton’s balance sheet.Around 100 hundred jobs are expected to go at Carlton, on… Continue reading Carlton Losses Mount As More Jobs Go
The Government has unveiled a series of initiatives designed to boost the uptake of broadband services in the UK.E-commerce Minister Douglas Alexander, has outlined the Government’s strategy to “map out a route forward for the UK’s broadband industry.” The strategy highlights the need for increased competition in the broadband market and proposes a joint Government/industry… Continue reading Government Unveils Broadband Initiatives
Taxi Media has appointed Wendy Asiedu to the newly created role of group sales manager and has hired two sales managers as part of a move to expand the company.In her new role Asiedu, who has been a sales executive at the company for four years, will take on responsibility for sales across the agency’s… Continue reading Taxi Media Appoints New Group Sales Manager
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002.Television UK television has suffered badly this year, particularly ITV. Again Optimedia believes that the upturn… Continue reading Media Revenue & Inflation Forecasts From Optimedia
ITV’s director of channels, David Liddiment, has publicly rejected claims that he has been defeated by BBC1’s recent ratings domination. Writing in the Independent today, he said: “I am not about to surrender ITV1’s position as Britain’s most popular channel.”Liddiment’s defensiveness comes after many interpreted the speech that accompanied the launch of ITV’s winter schedule… Continue reading Liddiment Defends Risk Taking
The Zenith Optimedia Group released its annual December forecasts yesterday and provided a glimmer of hope for the advertising industry by forecasting a small rise in advertising expenditure in 2002. World Advertising Expenditure Summary ($ current prices) 2000 2001 % change 2002 % change 2003 % change 2004 % change North America 149,572 141,039… Continue reading Global Advertising Forecasts From Zenith Offer Some Hope To Industry
The best performance in yesterday’s media market came from UBC, which saw shares jump 30.63% to close at 34źp, after the company said that it was positive about the future, in spite of the uncertain business environment.Cordiant issued its second profits warning in three months yesterday and announced further job losses, taking the total number… Continue reading Sharewatch
Associated New Media (ANM), the new media arm of Associated Newspapers (ANL) launches its second attempt at a women’s web offering on 6 January. Initially meant as a relaunch of charlottestreet.com,femail.co.ukhas emerged with barely a trace of its forebear and is billed as a “2nd generation women’s web site”. The generation the site is aiming… Continue reading Associated New Media Readies For Launch Of New Women’s Website
Channel 4 is restructuring its Commercial Development division in an attempt to strengthen its relationship with independent producers and generate new revenue streams.The division, part of Channel 4’s commercial arm, 4 Ventures, is to be renamed Consumer Products and will continue to be overseen by Channel 4’s managing director of marketing, Polly Cochrane.Cochrane said: “The… Continue reading C4 Restructures Commercial Development Division
