BCMG companies the Billett Consultancy and Barsby Rowe have launched a sponsorship evaluation service, designed to help advertisers assess opportunities within the growing sponsorship market.Sponsorvue offers post-campaign analysis of the overall price and value of a promotion, but can also be used prior to a campaign when the potential value of a campaign needs to… Continue reading Billetts Launches Sponsorship Evaluation
ACNielsen figures for 2000 showed that total travel adspend was just over £200m. Of this, Press took 60%, with the top destinations for travel advertisers’ money being the Daily Mail and Mail on Sunday.With the exception of the Mail titles, newspapers carrying travel supplements are broadsheets. These titles claim a readership for the paper as… Continue reading Feature: Upmarket Travel
Johnston Press, which yesterday released a pre-close trading update revealing a growth in ad revenue of 1.6% compared to to the same period 2000 (see Johnston Press Bucks Advertising Downturn), saw shares fall 2.96% in yesterday’s market to finish at £3.60, an increase of 11p on the day before.Trinity Mirror continued to see stock slide… Continue reading Sharewatch
Channel 4 is set to make an official statement later today confirming the BBC’s director of programmes, Mark Thompson, as the new chief executive of the channel.Thompson will take over from Michael Jackson, who left the channel last month to take up a job in the States (see Jackson Leaves With Brass Eye Repeat). No… Continue reading Channel 4 Chief To Be Announced
Classicfm.com has signed a six figure deal for content from gardening internet and mail order retail group Greenfingers. Simon Ward, new media and digital director at Classic FM, said that the move was designed to give users of the website “the kind of content they want”, after research showed a desire for more in-depth lifestyle… Continue reading Classic FM Grows Website With Gardening Deal
In its annual report on the UK, the International Monetary Fund (IMF) says that the UK economy has fared better than most in the current global slowdown as a result of a “prudent and predictable fiscal policy”. Unemployment is now at its lowest level for 25 years and Gordon Brown’s recent pre-budget report (PBR) is… Continue reading UK Economy ‘On A Steady Course’ Says IMF
Over half of the British adult population, or around 25 million people, now use interactive technologies including digital TVs, PCs and WAP phones, an increase of 6% on April 2001, according to a report by MORI.The research shows that the number of people with access to digital TV has grown by around a million in… Continue reading Britain Embraces Interactive Technology
Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage
German media giant, Kirch Group, is reportedly facing a financial crisis if the Dresdner Bank calls in a loan repayment, as expected, of around E500 million. The deadline for the loan is officially the end of this year, although credit is often extended. However, the reports suggest that Dresdner will not be allowing an extension… Continue reading Kirch Group Faces Financial Crisis, Say Reports
The More Group is to be renamed Clear Channel UK from 1 January 2002. The names of brands under the More umbrella, including Adshel, More O’Ferrall and Taxi Media will not be affected.Stevie Spring, chief executive of the group (right), said: “This is part of our strategy of building a worldwide brand representing outdoor advertising,… Continue reading More Group Renamed Clear Channel UK
