Cordiant was one of only five companies to see stocks improve amid the gloom of yesterday’s media market. Shares rose 3.32% to close at £1.09, an increase of 3˝p on the previous day.Telewest, which recently launched an advertising campaign to raise awareness of its range of services (see Telewest Launches Ad Campaign), was one of… Continue reading Sharewatch
Classic Gold Digital has acquired the six remaining Classic Gold AM licenses from GWR for £1.7m meaning that it can now broadcast to a potential 16 million people in the UK.Classic Gold Digital’s chief executive, Simon Cole, said: “We acquired 12 Classic Gold AM licences as part of our original deal with GWR and the… Continue reading Classic Gold Digital Extends License Portfolio
Hutchison 3G, holder of the UK’s largest third-generation mobile phone licence and BBC Technology have agreed a deal which will see the BBC providing content for Hutchison’s 3G wireless service.BBC Technology will provide content, including news and entertainment, for Hutchison and will also be responsible for processing and formatting the content so as to be… Continue reading BBC Technology To Provide Content For Hutchison 3G
Viacom Outdoor has confirmed the names of the first five brands to use its London Underground cross-track projection system, XTP, which will trial at Euston from March. The “pioneer partners” will be: Becks, DHL, Transport for London, Total Media and Tropicana.Andy Neal, brands director at Scottish Courage, which owns Becks, described it as an “exciting… Continue reading First Brands On XTP Revealed
Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital.Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up of… Continue reading Pace To Speed Digital Take-Up
The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) have merged in an attempt to provide a unified body for the mobile marketing industry.The new body, which will be known as the Mobile Marketing Association (MMA), will focus on promoting the growth of the industry and on establishing universal standards to govern privacy… Continue reading Wireless Marketing Bodies Merge
Hutchison 3G, holder of the UKÂ’s largest third-generation mobile phone licence and BBC Technology have agreed a deal which will see the BBC providing content for Hutchison’s 3G wireless service. BBC Technology will provide content, including news and entertainment, for Hutchison and will also be responsible for processing and formatting the content so as to… Continue reading BBC Technology To Provide Content For Hutchison 3G
Digital media agency i-level has created a new division, i-level digital partnerships, which will concentrate on long-term digital partnerships for clients who require retail, content or funtionality distribution, outside the traditional advertising role.The agency says it has half a dozen clients on board already, but has only revealed the names of two: BT Communications Products… Continue reading i-level Creates Retail Division
US magazine adspend continued to decline in December according to the latest figures from the Publishers Information Bureau. Following continued decline in November (see Forecasts), revenues for December are down 11.2% on the same period last year. For the period January to December 2001, revenues fell by 19.4% on last years total. Ad pages were… Continue reading US Magazine Adspend Decline Continues In December
Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital. Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up… Continue reading Pace To Speed Digital Take-Up
