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Specsavers has pulled off a coup getting ITV and Channel 4 to collaborate as media owners for its latest ad campaign. How did the brand pull it off?

Ocean Outdoor has been named as the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contracts being finalised.

NBCUniversal has announced that Omnicom Media Group will integrate with NBCU’s Audience Insights Hub, their proprietary data clean-room environment.

UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.

The content budget for ITV’s new streaming service will increase to £1.35bn as it prepares to launch before the World Cup in November.

Pandora and Ancestry have become the first advertisers to use ITV’s QR ads format.

Radio industry body, Digital Radio UK, will be transferred into Radioplayer after an agreement was reached by the BBC, Global, Bauer and Radiocentre.

Britbox UK managing director, Will Harrison, will step down from the streaming service ahead of the launch of ITVX.

Pinterest UK & Ireland’s boss is going against advice to stay true to her values and believes ‘serendipity’ is the tech platform’s route to success.

Introducing today’s digest of stories from around the media world, updated by The Media Leader team to ensure you’re 100% up-to-date.