The weekly reach of the Independent Radio Network has fallen slightly to 52%, according to the latest JICRAR data released by the AIRC this week.The reach of 52%, for Wave II April- June ’92, compares with figures of 53% for the same period last year and 54% for January-March of this year. Independent Radio’s share… Continue reading JICRAR Wave II April-June’92
The board of RAJAR last week gave the go ahead for the new audience research for the radio industry to commence. The decision followed commitments from the BBC Network, the majority of AIRC members and other commercial stations.Fieldwork for the first RAJAR survey begins in September with the results scheduled for January 1993. Results for… Continue reading RAJAR Research Comfirmed
Research carried out by Classic FM indicates that 35% of people like classical music and opera and 48% are willing to try a new commercial classical radio station.The research, which was carried out earlier in the year, suggests that 37% of listeners to Classic FM are likely to be regular listeners to Radio 4, while… Continue reading Classic FM Research
Agency estimates of revenue for May ’92 showed a year-on-year increase of 3.5% to £134m.Contractor share estimates showed the largest gains being made by Ulster up 0.69% points to 1.69, Central up 0.45 to 14.70 and LWT up 0.64 to 13.01.The overall percentage point increase for London is, however,only marginal as LWT’s gains are offset… Continue reading TV Round-Up – May
A recent survey conducted by Media Week revealed John Ayling and Associates to have the highest average salary and highest profit per employee among media independents.Media Campaign Services came last in the profit per employee section with Media Solutions having the lowest employee salaries. MEDIA WEEK SURVEY COMPANIES YEAR END PROFITS(#000) CIA 31/12/91 2,829 TMD… Continue reading John Ayling Leads Pay League
White Rose Television, the defeated bidder for the Yorkshire television franchise, has submitted a formal document to the ITC, requesting that Yorkshire Television’s licence be revoked.In its 100-page submission White Rose claims that Yorkshire will be unable to fulfil its programme promise, because of its high bid and the continuing advertising recession. Yorkshire bid £37.7m… Continue reading YTV Licence Challenged
Armed with one bid – of £1000 – the ITC has now to begin the unenviable task of deciding whether to award the Channel 5 licence or to accept that the whole situation is “at best a nightmare. At worst an unmitigated disaster.”Despite gloomy predictions, Thames forged ahead at noon yesterday, placed its nominal bid… Continue reading Is There A Future For C5?
Channel Five Holdings Ltd, a company owned by Thames Television in partnership with Five TV , has today delivered the only application for Britain’s fifth terrestrial television channel.Whether or not an award is made will depend upon the ITC’s consideration of the application and whether they are satisified that C5 Holdings have adequate financial backing.… Continue reading Sole Bidder For Channel 5
The Sunday Express appeared in entirely tabloid format for the first time yesterday, after 73 years as a broadsheet newspaper, bringing it into line with its mid-market rival the Mail on Sunday.The relaunch was preceded by a TV ad campaign advocating the “New Compact Sunday Express” offering more colour, more pages and more sport. The… Continue reading Sunday Express Revamp
The results of IPC’s Media Values research have now been released covering the area of consumer’s relationships with different media and different types of magazines.The research was conducted by RSL in February and March 1992 using a representative sample of 2,018. The sample were interviewed using a questionaire which drew on the 1984 Media Involevment… Continue reading IPC Media Values Research
