The latest week’s BARB viewing figures for w/e 21/3/93, show Channel 4’s Big Breakfast continuing to make inroads into mainstream breakfast viewing with its highest peak quarter hour audience since its launch in October ’92 of 1.6m; in addition the channel also achieved its highest reach figure of 8.3m. Wkly Reach (Mon-Fri) 07-Feb 14-Feb 21-Feb… Continue reading Big Breakfast Continues Its Success
ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres… Continue reading Diet Coke To Sponsor Movie Premiere
Jim Cavanagh has been appointed as deputy sales director at Carlton Television. Jeremy Hallsworth will take over as sales controller.
This week sees the launch of two new gardening magazines, the monthly Your Garden from IPC and the bi-monthly Gardens Illustrated from John Brown Publishing. In their media packs both publishers emphasize that the gardening market is growing and that there is room for the new titles.The existing gardening press is split into two groups,… Continue reading Gardening Press Overview
Andrew Keyte has been appointed marketing director of UK Gold. He was formerly commercial manager with Warner Home Video.
A report in today’s Financial Times suggests that newspaper publisher the Pearson Group is interested in buying ousted London licence holder, Thames Television.Pearson also showed interest in Channel 5 last year when Thames was applying for the licence, but the ITC’s decision not to give it the go-ahead put an abrupt stop to discussions. However… Continue reading Pearson May Invest In Thames
A report in today’s Financial Times suggests that newspaper publisher the Pearson Group is interested in buying ousted London licence holder, Thames Television.Pearson also showed interest in Channel 5 last year when Thames was applying for the licence, but the ITC’s decision not to give it the go-ahead put an abrupt stop to discussions. However… Continue reading Pearson May Invest In Thames
From May 20 Sky Sports intends to screen live race meetings two evenings a week, with plans to feature a race every fifteen minutes during each two-hour broadcast. The first race will begin at 7.15pm on the 20th and covers four races from Uttoxeter.Sky Sports is the first British television station to broadcast evening horse… Continue reading Sky Sports To Screen Race Meetings
Chairman of SelecTV, Michael Buckley has left the company following a disagreement with fellow directors. His position in the company, which produces Lovejoy and Birds of a Feather, will be taken over by Peter Laister, a non-executive director.
..Strathmore Scottish Spring Water will sponsor the next series of Taggart in a deal worth £700,000 to cover airtime and below-the-line support. Taggart has an average audience of 12 million….The new ITV factual series, Coltrane in a Cadillac, is to be sponsored by Coors Extra Gold. The series starts on Tuesday 4 May and is… Continue reading Sponsorship News..
