The average US Millennial spent 18 hours a day interacting with various media, with browsing the internet and social networking the top two activities.
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Premium Video Ads are designed to reach a large audience with “high-quality sight, sound and motion,” and are purchased in a similar way to how advertisers buy and measure ads on TV.
Saturday saw rugby fans bid farewell to a sporting legend as Brian O’Driscoll played his final international rugby match, securing a peak audience of 6.2 million.
Forever Sports will be available to buy for £2 from Tuesday, and is to become the biggest new paid-for men’s magazine launch since 2004.
It would be pointless to argue that mobile isn’t mainstream, says Simon Andrews, founder of Addictive! – but for brands, there is still a long way to go…
In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.
A new study from Google reveals that 32% of Brits make a purchase every month on their mobile.
Thursday brought a suspiciously quiet night for UK television audiences, with the biggest show of the day being watched by less than 6 million people.
The latest ABC regional newspaper results reveal an relatively stable picture for most of the top performing groups and titles, but a -35.7% decrease for Newsquest Midlands South lost the group an average of 103,500 copies.
Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.