In a bid to improve audience measurement tools and ad campaigns, outdoor advertising company Amscreen is planning to roll out face tracking technology that will be able to identify the age and gender of viewers.
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Tuesday evening brought another exciting instalment of Channel 4’s latest attempt to push the boundaries of the televisual medium, as Bedtime Live (8pm) celebrated its ground-breaking fourth episode.
In a world where seemingly every other thought from Joe Public is, often on a whim, published for the world to see and as newspapers lose their grip over their long-held monopoly setting nationwide opinion, Raymond Snoddy looks at how social media has revolutionised public debate – and charts its pitfalls after a busy week of terrible tweets and censored comments.
The latest report from the EAO shows how Pay TV is continuing to grow throughout Europe despite the recession, reaching consolidated revenues of almost £30 million in 2012.
The latest report from Parks Associates reveals that the adoption of connected TV is much higher in the US than it is in the UK – expected to penetrate 25% of all US households by the end of the year.
Twitter is now emerging as the primary curator of – and gateway into – the internet, and will potentially supplant Facebook argues Richard Marks, Director of Research The Media.
EE is set to double its 4G network speed this summer in a bid to ensure that the UK remains at the forefront of the “digital revolution”, giving Britain one of the fastest mobile internet services in the world.
GfK’s digital consultant, Will Youngman, is regularly asked questions like ‘when will tablet ownership overtake PC?’ or ‘how long before everyone has a smartphone?’ The truth of what is happening with ownership of connected devices is far more complicated, he says – so without the benefit of a crystal ball, here are some trends that he is identifying in his research that could indicate what we can expect to happen in the near future.
As news of Baroness Thatcher’s death spread across the internet like wildfire yesterday afternoon, TV executives were frantic – hastily patching together televisual memorials for the viewing public.
The substantial capital investment will see 1,400 road-facing billboards on the UK’s railways overhauled, and for the very first time, 300 high definition roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.