Facebook has announced a new launcher application for Android devices which will take over the user’s phone home screen to provide a Facebook-centric experience – and opens up new possibilities for mobile advertising.
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The second series of gangsters’ moll drama, Prisoners’ Wives (BBC One, 9pm) came to an early end last as comeuppances were dealt out with adequate brutality.
A month after the launch of Route, the new audience measurement currency for the outdoor medium, its managing director, James Whitmore, takes a look at the industry reaction, some early learnings – and tells us what will happen next…
The overcrowded world of police procedural dramas last night welcomed the return of two popular crime fighting faces to the midweek evening schedule.Even though it felt like that last series of Scott & Bailey (ITV, 9pm) had just kicked off, it has in fact been a whole twelve months since the emotionally weathered lady cops… Continue reading TV Overnights: Sunita’s dramatic exit pulls in 8.5m for ITV
Facebook rolls out new ad centre just weeks after Twitter, aiming to make it easier for advertisers to track campaigns and to measure returns on investment.
After highlighting some key trends and challenges for mobile advertising at this year’s Media Playground, GfK’s Oliver Robinson delves into the issues in more detail in this exclusive article. Technology has dictated the pace of change, he says, and we’ve done our best to keep up – but there’s a strong argument that mobile advertising is failing. So what next?
As the new BBC director general starts this week, Raymond Snoddy explains what he will need to do to help save a corporation undergoing one of the worst crises in its long history.
The latest Netbiscuits report demonstrates the change in the way that consumers are accessing the web through new and emerging technologies, such as tablets and connected TVs.
Tuesday night saw 8pm transform into the new prime time as the BBC launched a new vehicle into rough seas of twee television programming. Attempting to capture lighting in a bottle for a second time was BBC Two with The Great British Sewing Bee.
Research from GfK demonstrates the ever-growing demand for the tablet, which is expected to continue well into 2013.
