No-one can deny that the reputation of newspapers is under attack says Newsworks’ CEO Rufus Olins. Putting the exploits of Hacked Off to one side for the moment, there is a perception that technology is killing the business. People don’t stop to think that if radio and television didn’t kill it, why should the arrival of more recent platforms? Why shouldn’t media find their place alongside one another?
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Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
Last night, amateur sleuths all across the country were rewarded for eight weeks’ worth of patience as ITV’s superior crime drama Broadchurch (9pm) came to a close.
On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…
The former BBC One controller will take up his role as Director for BBC Television from May 7 and will be paid a total package of £327,800.
Kantar Media’s Alice Dunn this month takes a look at the ‘moving house’ market, and uses the latest TGI study findings to reveal what marketers need to do to effectively target this group in tough economic times.
The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, managing director of the CMA. From near field communications and ‘slowmercials’, to augmented reality and QR codes, technology is driving unique consumer engagements. So which brands have them working best?
Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.
Whenever I think of tobacco companies and advertising, I think of cockroaches: however hard the government stamps on their efforts to promote themselves, they keep coming up the drainpipe and inserting themselves into your life, says Dominic Mills.
13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.