By focusing purely on the ‘bid’ or the ‘buy’ in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology’s Rhys McLachlan.
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The new deal will see LoveFilm acquire a range of children’s television shows, in the online video platform’s ongoing bid to rival traditional broadcasters.
Trevor Beattie, advertising’s self-licensed controversialist, has proclaimed the death of the 30-second ad – and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form ‘blipverts’ already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
Simply not satisfied with conquering the weekday schedules, last night saw a British institution Coronation Street (ITV, 7pm) shove its way into our weekend.
TubeMogul report reveals that viewers are more receptive to brand advertising between 8pm and midnight, with online video primetime the same as traditional TV.
iPlayer to launch Peter Kay sitcom before broadcasting on TV channel in an ongoing bid to boost iPlayer viewing figures.
Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.
Think you know the youth market? Well, be prepared for some surprises and brilliant insights into teenage views of media and media values at the Youth Media Technology event – run by MediaTel in association with Channel 4 – on April 4th.
Marital trouble and strife was on the cards across Thursday’s offerings with a double helping of Emmerdale (ITV, 7pm & 8pm) kicking things off.
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?