Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.
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If the job of running an agency holding company has become performative, constrained and algorithmic, why pretend it requires a human?
Live updates from The Media Leader team and Future 100 members at Cannes 2025. Follow the stories big and small whether you are in the South of France or in the office.
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.
Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.
| Maria Iu
Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.
The world’s biggest ad festival is just around the corner — we asked experts for their advice on how to “do” Cannes.
Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms.
The broadcaster announced two other commercial innovations at its Showcase event in Manchester: Lead Gen Ads and YouTube Affinities.