New research from Experian highlights a data reset, the importance of curated marketplaces, and the use of AI for creative planning.
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The partnership features as part of a trend of supercharging a video-first approach in podcasting.
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
Global’s Heart Breakfast show saw a marginal 0.2% year on year growth despite a quarter-on quarter decline of 3.1%.
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Commercial listening now accounts for 56% of total listening, compared to the BBC’s 41.7%.
Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.