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The solution addresses Gen Z viewing habits and could be used to create self-challenger streaming services aimed at this demographic.

Welcome to the Brief, The Media Leader’s round-up of media news.

The industry body for commercial radio has published its response to the Government’s Green Paper consultation, highlighting strong public opposition and the negative economic impact of advertising on the BBC.

Non-transparent policies dressed up as ‘outcomes’ delivery and measurement, wrapped up in bundled packages that only the agencies themselves understand and control, will not provide what advertisers need, writes Nick Manning. 

Kimberly-Clark’s Christof Baer from the ISBA Media Leaders group wants to turn talk into action and progress effectiveness.

‘Signals in the Noise 2’ identifies two core problems for advertisers as they embrace proprietary data: incomparability and short-termism.

Welcome to the Brief, The Media Leader’s round-up of media news.

The effectiveness case hasn’t failed. It’s just stopped being the right answer to the question clients are actually asking amid an international energy crisis.

Reach is the prerequisite. Creative is the multiplier, writes the CEO of Audience Project.

LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.