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A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.

Perverse agency-client incentives write media plans; evidence only gets to annotate, says Omar Oakes.

The final deadline to enter the Adwanted Media Research Awards 2026 is 10 October 2025.

The audio streaming giant announced its co-founder and CEO, Daniel Ek was handing over the reins, marking the end to a defining era not just for Spotify, but for the music industry as a whole.

The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.

Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.

At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.

Spotify is the latest streamer to integrate its inventory into Amazon Ads’ demand-side platform. The move has benefits for both parties along with the potential to reshape media planning.

TiVo’s VP of advertising sales, EMEA, cites four ways simplicity and relevance pack a punch in CTV homepage advertising.

At Future of Media Manchester’s Media Plan panel, four industry experts presented their favourite campaigns. Which would get the audience’s vote?