At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.
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Spotify is the latest streamer to integrate its inventory into Amazon Ads’ demand-side platform. The move has benefits for both parties along with the potential to reshape media planning.
TiVo’s VP of advertising sales, EMEA, cites four ways simplicity and relevance pack a punch in CTV homepage advertising.
At Future of Media Manchester’s Media Plan panel, four industry experts presented their favourite campaigns. Which would get the audience’s vote?
Catch up on the key discussion points from the The Future of TV Advertising Canada conference in this podcast episode.
Stagwell’s ties to Israel may have prompted it to postpone a recent industry gathering, but have they also reignited a long-standing debate about subcontracting for discretion?
The Daily Mail has launched two dedicated social publishers that it hopes will “shape the future of news and entertainment for young people around the world”.
| Tim Lumb
A new Playout report highlights how the platform is integrated into the OOH sector and the role it plays in delivering quality data.
A shadow internet is emerging that isn’t the dark web or criminal. It’s lighter, faster, and crafted not for humans but for machines.
Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.