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The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.

Full report available at: Adwanted> Connected > Consumer Surveys

The decision by Paramount Global to close all its MTV channels by the end of the year is culturally seismic, but what lessons should the UK’s public service broadcasters take from the demise of music television?

 OOH is no longer just a platform for ads. It’s a platform for progress. JOLT UK explains.

UK advertisers spend billions on channels and metrics that provide the illusion of control but often fail to deliver. Is ‘The Overwhelm’ getting in the way? In the first of a three-part series, Dan Gee examines the role of performative efficiency in this complex dance of disinformation.

AudioXi Moment offers advertisers access to highly targeted audio and in-app inventory based on in the moment insights so listeners can be reached based on mood, mindset and behaviour.

Consumers are now using WhatsApp to communicate with brands and to purchase products. Meta promotes the channel as an opportunity for brands to meet customers where they are.

The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba’s cross-media measurement platform, Origin.

What truly distinguishes average AI outputs from extraordinary ones? Seedtag’s SVP of design advises how to tap into generative AI’s full potential.

As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.