Sponsored: Addressability alone does not deliver the level of personalisation necessary to resonate with a listener on a deeper level, writes Niki Stoker.
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Digital listening share has increased to a new record of 58.6% – driven by the adoption of smart speakers.
The national breakfast market set off to a shaky start in 2020, with 9 of 17 stations witnessing a decline in reach since the end of the festive period and 8 down year-on-year.
The commercial market entered lockdown at the end of March reporting its largest audience yet, with 36.3 million listeners tuning in every week.
From ambiguous slogans to inept newspaper briefings, the government’s new communications policies are in danger of costing lives, writes Ray Snoddy.
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Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week’s ISBA/PwC report, and what the future holds for programmatic.
We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.
Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Danny Donovan investigates.