Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.
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Chris Duncan has been appointed the new CEO of Bauer Media’s UK publishing business, as Rob Munro-Hall is promoted to president of the publishing business globally.
The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.
ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
Steven Scaffardi explains how The Future of TV Advertising UK will address the key questions facing the commercial TV industry during COVID-19.
While everyone has been enjoying Zoom and House Party to get them through lockdown, Karen Stacey questions whether ‘e-everything’ is really set to become the new normal.
Samsung’s ad-supported video service, Samsung TV Plus, has now been made available to brands and agencies in a number of European markets, following a series of advertising technology partnerships.
Full report available at: BARB> Viewing data> Weekly viewing summary
Sponsored: A world in lockdown has made radio more relevant now than ever, writes Paul Keenan, as he outlines Bauer Media’s present and future strategy.
