More Opinion articles

Demand Science’s president internationa looks at the importance of data for the evolving role of sales and marketing

The anti-consumption narrative is spooking our industry. The best response is practical action to reduce carbon, writes the editor

Success comes with its own unique problems, as the media agency founders learned and almost paid dearly for.

Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic’s Emma Newman.

Facebook is faced with more evidence of not doing enough to prevent online abuse, so why is Zuckerberg developing a Metaverse?

Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett

Far from being a “dirty metric” that big brands have little to gain from, SoS should be a leading measurement standard for advertisers.

Dominic Mills provides his take on John Lewis’ cross-dressing boy and how Peter Field stirred up a hornet’s nest over purposeful ads.

Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.

How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit, writes the SVP global partnerships at Samba TV