The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
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BlowUp media’s Simon Russell wonders how the growing demand for non-alcoholic drinks might shape the future of client-agency relationships
Why draw the line at just banning fossil fuel companies, writes Dominic Mills in his critique of The Guardian’s decision.
In the years leading to Brexit national newspapers often indulged in political fantasy, writes Ray Snoddy. How will they behave once we finally do leave the EU?
Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco’s Nick Ashley.
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
Personalisation, control and content are the big drivers of marketing M&A, writes Results International’s Paul Georges-Picot.
Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
Our state of mind can often feel like a battleground, writes Jan Gooding – but we have more power and control than we realise.
Partner content: One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg’s Arif Durrani.