More Opinion articles

Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny

Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?

MullenLowe Group’s UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production.

The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done

Project Origin’s Richard Halton explains why the journey towards cross-media measurement is one worth making.

Partner content: In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of online advertising, writes PubMatic’s Emma Newman.

Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry’s Marcos Angelides. But in reality, it’s the brands with the least budget who are best suited to innovate.

Dominic Mills argues for the revival of three of advertising’s dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.

Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.

In the lead up to the London Marathon, performance coach and media consultant Steve Hobbs considers the parallels between running and business