More Opinion articles

As a passionate tennis player himself, Ray Snoddy assesses the big winners from Emma Raducanu’s meteoric rise to success

The world has changed, so why are we still planning with perishable data? Asks Alex Petrie, CEO of Skyrise Intelligence

Jan Gooding shares the experiences of diverse hires that didn’t fit into agency culture and a check-list for change

Mi Media managing director, Richard Slater believes we’re all starting to trust each other a little more and the benefits will be huge

Dominic Mills commentates on five things that have recently caught his eye, including a roller-skating tortoise and a light-weight free newspaper

Contradictions in media planning often see agencies caught between two schools of thought. They’re not binary choices though

Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy

How does it happen that an agency’s staff saw culture so differently to the directors?

Ray Snoddy analyses the consultation document on the future of Channel 4 and warns of messing with an already successful broadcasting formula

OMD EMEA’s Jean-Paul Edwards looks at recent Olympic factors that are shaping the way viewers engage with major sporting events