Dominic Mills considers whether John Lewis should replace its awkward, now-shelved slogan, and if it might be time to sell his shares in WPP.
Showing 2301-2310 of 5,667
More Opinion articles
Ray Snoddy wades into the Rule Britannia row, reminding Tim Davie what awaits him as BBC director-general.
Partner content: ABC’s Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020.
It’s time for brands to capitalise on the retail media opportunity, writes Zenith’s Stuart Johnston
Dominic Mills runs the rule over CMO priorities, learns a new language and squirms at Ben & Jerry’s social antics.
Partner content: The revolution which has been taking place in outdoor advertising means we are now much better placed to reach the needs of clients than in previous recessionary cycles, writes Global’s Mungo Knott.
With his holiday plans abandoned and nowhere to go but online, Nick Manning finds himself wondering why some parts of the ad industry still struggle to get geo-location right.
Is there a growing intolerance of views that don’t fit a newspaper’s agenda? And are the fine lines of acceptability growing ever finer? Ray Snoddy reports.
Jan Gooding wonders whether adland’s reaction to the junk food ad ban will see it fall on the wrong side of history again.
Fortnite has got itself banned from the Apple App Store but as Mike Fletcher explains, it looks to have been a sublime marketing manoeuvre