For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
Showing 2301-2310 of 5,294
More Opinion articles
The BBC, ITV and Channel 4 have always had local television content and culture largely to themselves – but even that is set to change, writes Ray Snoddy
The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.
In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.
The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.
Ray Snoddy examines the argument by its own co-founder for breaking up and regulating the social media giant.
Although there appears to be an influencer backlash, today’s trust issues are just teething pains, writes Emily Knox.
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global’s male-heavy leadership is at odds with its audience.
As Radio Audio Week 2019 gets underway, MediaCom’s Mesha Williams explains why it’s important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.