More Opinion articles

From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.

Sponsor content: It’s time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks’ Tracy De Groose

Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.

Thanks to a claim in Cameron’s memoirs, we now understand how the Government could have backed a most wretched policy on press freedom.

I’ve sensed a new spirit of collaboration amongst media owners, clients and agencies – and Mediatel is here to bring them even closer together.

Steve Edwards offers a guide to help you change your planning game.

Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.

Advertising can work better if it is tailored to the personality of consumers, writes Total Media’s William Hanmer-Lloyd.

Lord Hall’s leaked speech is a long overdue fight-back, but will there really be such a resurgence for the BBC given the intensifying international competition it is about to face? By Ray Snoddy

Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding