More Opinion articles

Led By Donkeys’ outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.

If half the world hates your brand, the other half will buy your product, writes Sophie Russell.

Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.

Sponsored: The IPA’s Simon Frazier explains why accountable data is more important than ever in today’s planning world.

A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.

The Government’s white paper is hardly going to solve every problem with the internet, writes Ray Snoddy – but it’s a start and the effort is worth making.

The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.

As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.

Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh… total TV and VOD measurement is a bit too much like Brexit.

There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.