More Opinion articles

Partner content: Cannes 2019 saw the competitive advantage of creativity called into question amid the rise of sales activation, writes Arif Durrani.

Raymond Snoddy examines Nick Clegg’s PR démarche as he pleads for mild regulation.

It is time to debunk the notion that women’s sport receives less recognition than men’s, writes Amy Fox.

Away from the incomprehensible chatter of the panel discussions, Jury President Tracey Follows witnessed brands moving conceptual ideas into genuinely purposeful activity for people in the real world.

From the anti-progressive reaction to Alexander Nix’s invitation, to Unilever’s self-fulfilling spin cycle, Dominic Mills saw missed opportunities at Cannes.

As the remaining candidates fight it out to become PM, Raymond Snoddy evaluates the role of the media in the increasingly chaotic process.

The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.

Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.

VW’s latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian ‘badge’ ad.

When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.