More Opinion articles

You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director

Raymond Snoddy assesses the media responses to England reaching another semi-final of a major tournament

Sponsored: Better collaboration should bring about a better ecosystem where advertisers have a deeper understanding of their customers, writes LiveRamp’s Tim Abraham

Our industry often forgets the end experience of the very people we’re trying to target, warns the7stars’ head of insight and analytics Helen Rose

Tim Irwin, CEO for Essence in EMEA, discusses the evolution of advertising for a more ethically and environmentally conscious world

Mediatel News editor Omar Oakes reveals our editorial mission to stand up for excellence, courage and inclusion in media

The outgoing CEO of Radiocentre reflects on her seven years in charge of the industry body for commercial radio.

Raymond Snoddy highlights Boris Johnson’s latest loose acquaintance with the truth, at long last challenged by the right-wing press

If you are an incumbent agency considering repitching during Mediapalooza, be diagnostic and analytical, advises agency/client relationship consultant Paul Cowan

Gavin Wilson, chief revenue officer at VIOOH states the case for programmatic OOH