More Opinion articles

OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel

Live stream shopping should be seen as a selling channel, not just a marketing effort for brands to engage and retain their customer base

World Media Group members predict the trends that will shape the year ahead.

Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him

Will the reporting of Christmas partying during the coronavirus restrictions last year be Johnson’s Watergate moment, asks Raymond Snoddy.

We’ve taken a look at some of the success stories from the past 12 months and looked at how these brands have used their ownership of TV IP to create exciting and effective campaigns.

Mediatel and Amplified promised a revolution and we hope we have delivered.

Adding one or more channels to your media mix can already help you increase your media ROI significantly.

Rebranding is usually seen as a tactic used by companies with the goal of changing their brand identity. But rebranding is also a strategy you can use to improve your career development.

Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.