More Opinion articles

If agencies want to be seen as partners they have to lead and advise their clients, argues Dominic Mills – even when it comes to a Facebook boycott.

Sam Tomlinson, the author of a bombshell ISBA and PwC study, shares what he has learned since the report was first published.

Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.

The coming together of legislators and advertisers could finally apply enough pressure to achieve reform and a rebalancing of the world of communications.

The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde – but there are a few points that need considering if it’s going to get the pivot right.

It’s important that magazines adapt on all sides, writes Bauer Media’s Lucie Cave – ensuring content is revised for both its readers and its advertisers

VCCP’s Aidan Mark shares 10 performance lenses that are positively influenced by brand building.

The Times Radio wants a slice of the BBC’s audience, but Dominic Mills wonders if it’s available. Plus: the Facebook boycott; and parting ways with Mediatel News’ editor

Following the publication of Ofcom’s report into our online consumption habits, Ray Snoddy sifts through the findings to understand its implications.

The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.