More Opinion articles

Emma Hargreaves, head of customer success at Kantar’s Media division, states the case for why advertisers should be flocking back to cinemas

You can’t dispute the growth of CTV, says David Barker, SVP of global commercial partnerships at Samba TV. But where are the advertising opportunities?

Dominic Mills looks at Apple’s App Tracking Transparency and asks if George Clooney needed the dough when he signed-up to a Warburtons ad

The IPA, IAB UK, ISBA, and AA outline CAP’s self-regulatory alternative to the online HFSS ban and respond to Bob Wootton on industry lobbying

Visha Naul, director of business marketing, EMEA, at Pinterest discusses the power of positivity

Football’s future will rely on partnerships between digital and traditional media, says JOE Media’s Liam Harrington

Let’s get marketers back doing what they love – creative campaigns, says Ben Murphy, UK MD at Quantcast

Ray Snoddy predicts what to expect from the news channel GB TV when it finally launches later this year

Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban

Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment