More Opinion articles

The Ozone Project’s chief client officer examines two Christmas trends for consumers, publishers and advertisers across their portfolio.

Climate-positive creativity is too easily offset by the status quo, Dominic Mills writes.

Tom diSapia, chief strategy officer EMEA at UM offers advice for winning the battle for hearts and minds in the middle of the marketing funnel

The Future of Media conference showed how strong our industry’s talent is, but is it brave enough to put all of its good ideas into practice?

Cautionary Tales: Spending a year away from a rapidly-changing media industry can be tough, particularly if you’ve been looking after a baby.

Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner – but how possible is it?

Partner content: Exploring the audio revolution at Tuning In by Radiocentre

Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.

Passions matter for consumers and tapping into them delivers better outcomes for media owners and advertisers.

The better a service or product advertised in a video game fits the environment and experience of the gamer, the higher the message resonance.