The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
Showing 2381-2390 of 5,370
More Opinion articles
As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.
Ray Snoddy examines the argument by its own co-founder for breaking up and regulating the social media giant.
Although there appears to be an influencer backlash, today’s trust issues are just teething pains, writes Emily Knox.
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global’s male-heavy leadership is at odds with its audience.
As Radio Audio Week 2019 gets underway, MediaCom’s Mesha Williams explains why it’s important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.
Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.
A royal baby will flog more copies than news of a mass extinction – revealing so much that is wrong with our media.
Marketers appear to be blindly shifting money into a channel riddled with problems, writes Graeme Douglas.
In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.