The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.
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Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow’s Chris Andrews.
Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.
Bob Wootton has spoken with major advertisers about their concerns for the future. Everyone should be worried.
Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media’s Celine Saturnino. Expect cobwebs.
It’s pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.
From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.
With their watersheds and regulatory imposed limitations on nudity, violence and profanity, public service broadcasters must look rather quaint to younger generations, writes Raymond Snoddy.
2018 marks the year when adtech vendors – small and large – stand up and take accountability for their role in the digital ecosystem, writes Paul Wright.
Jiri Bures and Nick Blenkarne examine the ways brands can harness artificial intelligence to create personalised and meaningful experiences for customers.