More Opinion articles

Performance-related pay for media agencies is becoming more popular. But it’s not suitable for every advertiser, warns the CEO of Abintus

Bob Wootton explores the Metaverse and questions if advertising’s relationship with technology will improve as a result

Is it possible be as critical with colleagues who are friends as you would be with a stranger?

Ray Snoddy studies the very different current trajectories for two big beasts of the British journalism jungle – Andrew Neil and Piers Morgan

Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees

Dominic Mills analyses who made the grade to achieve an IPA effectiveness culture kite mark and asks for suggestions for things they only say in ads

When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends

Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.

Simon Carr, chief strategy officer at Hearts & Science considers the forces for environmental change and the rise of conscious consumerism

Graham Swallow, head of data and technology at Little Dot Studios runs the rule over two competing social video platforms