More Opinion articles

When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.

The government’s own mean-spirited and industrially short-sighted decision left the Corporation no choice but to cut the over 75s licence fee, writes Raymond Snoddy.

As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.

Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.

As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.

Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.

Data is often viewed purely as a statistical concept, writes Andy Fairclough – when what it needs is an emotional lens.

MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.

From a CIA subway take-over to Viagra on steroids, Dominic Mills is in a state of shock and awe examining US advertising.

Stephen Arnell debates whether the BBC dropped the ball in co-producing Good Omens with Amazon Prime.