In any rational world, there should now be a renaissance in sophisticated media planning thanks to the new Audience Measurement for Publishers, writes Raymond Snoddy.
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As WPP CEO Martin Sorrell stands down after 33 years, Julie Langley, Tracey Follows, Alex DeGroote and Bob Wootton offer their views on what adland will look like without him at the helm.
Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.
As a shareholder in the brand building business, John Lowery is aghast at the damage Sorrell’s pursuit of money has inflicted.
As out-of-home embraces more video, Route’s James Whitmore examines the impact for both consumers and the ad industry.
It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates.
Enough is enough. It’s time to challenge the current mode of thinking, writes John Lowery.
Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject’s Martyn Bentley investigates.
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company’s share price, laments Raymond Snoddy. At least the Lords are right on the money…