From agency regeneration to the language of contempt, and Sorrell’s thirst for revenge to adspend virtue signalling, Dominic Mills shares his views on the year ahead.
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Those despairing of the ‘snowflake’ army recruitment ads must realise that the future of warfare is going to be vastly different from the past, writes Tracey Follows.
PwC’s Sam Tomlinson outlines five reasons why the media and advertising sectors should feel good about 2019.
If you build a strong brand, consumers are more likely to dismiss any negative information that comes out about you, and it may even make them like you more, writes William Hanmer-Lloyd.
From the global rise of populism, to the failing economic models of established media, the flow of reliable information is under serious threat, writes Raymond Snoddy.
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
By any standards the year that is passing has been a vintage one for media stories – sad, mad and bad.
Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.
As he bids farewell to JICWEBS, chairman Richard Foan reflects on the trade body’s progress so far – and where it’s heading next.
In his final column for 2018, Dominic Mills looks at last week’s most interesting events: WPP’s creative overhaul; the failure of Oath, and the CAP’s new rules on gender stereotyping.