More Opinion articles

Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.

Demand for British content is likely to continue to grow globally as streaming platforms expand to new markets, explains Total Media’s head of broadcast.

Even if you think you have the answer… listen, advises UM’s EMEA strategy chief.

Partner content: The short answer is yes, they really, really do matter.

Perhaps privatisation is the only long-term solution for Channel 4 in an age of streaming giants. But why do it now, asks the editor.

By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.

In her debut column for Mediatel News, Bianca Barratt questions whether we really need strict rules on journalists’ social media posts.

The government has been disingenuous about the licence fee, but it is important to keep an open mind about how we fund the BBC.

There are important marketing insights as to why ‘Don’t Look Up’ is apparently popular while failing to win over critics, argues Jan Gooding.

The CEO of Brand Advance says there is now no excuse to reform on diversity and admits the work of change has taken its toll on him.