Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.
Showing 461-470 of 5,665
More Opinion articles
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.
Never have we seen such damaging constellations of forces coming together to undermine not just the democratic process, but ultimately the social democratic consensus.
We all want happiness, but we must be able to differentiate between unhappiness and poor mental health — and they are not always the responsibility of our employers.
As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.
A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.
For my last column as editor-in-chief, I’d like to sign off with a celebration of those that best demonstrated The Media Leader’s values of disruption, inclusion, courage and excellence this year.
The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
From supporting managers in their mental wellness to handling the summer parenting juggle to fighting sexual harassment, Nabs shares its key themes in 2024.
First-party data is still marginal in the programmatic ecosystem due to four key perceived problems. But the real problem is the industry’s addiction to ID.