More Opinion articles

If thought leadership continues to be dominated by the same male faces, it’s not leadership at all.

In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.

Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.

The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.  

In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.

Global press must not succumb to fear of repetition on the horrors in the Strip.

Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.   

This weight-loss revolution could have implications for the future of food-and-drink brands, let alone the heath of the nation.

Think you know OOH? Think again. Route’s new research chief explains the robust measurement that underpins the medium. 

AI can supercharge great experiences — but if your customer journey is weak or broken, it will just help it fail faster.