More Opinion articles

In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?

If we are serious about supporting women’s careers, we must stop designing workplace systems that assume caregiving falls on mothers, says Piqniq’s founding partner.

The deal to take over The Telegraph has been referred to the regulators to ensure sufficient plurality of views in news media and plurality of persons at the helm. Both interesting ideals, explains Ray Snoddy. 

The ISBA Media Leaders group kicks off its monthly column with an introduction by Bobi Carley on the key themes to expect.

Two volunteers who have been raising money for NABS talk to the charity’s Louise Scodie about their fundraising efforts.

Brands need to stop fighting to be noticed and start fighting to be remembered, says JOAN London’s executive creative director.

Global OOH planning can quickly become fragmented. Stick to some basic principles, says the founder of Qube OOH. 

To mark the UK’s National Apprenticeship Week (9-15 February), a graduate of WPP Media’s apprenticeship programme, Thrive, shares his experiences.

Black-box platforms offer nothing but short-term noise, no learning, no conversations, no loyalty, and no meaningful audience understanding. A renewed focus on cost per acquisition is required, says DAC UK’s managing partner.

WPP’s David Wilding would like to see ‘near future sales’, ‘company value’ and ‘circular value’ added to measurable business outcomes.