More Opinion articles

The opportunity for AdTech is not louder promises, but AI tools that quietly make everyday planning and buying easier. Converge’s CEO explains.

Brands should build bridges before towers and think breadth before breakthrough. Phil Rowley explains Horizontal Progress. 

What happens to trust when AI sits at the centre of how we communicate? The IAA UK’s executive director distils the key discussion points from this recent debate. 

Understanding evidence on how the brain functions can help leaders design roles, schedules, and workspaces that consign Blue Monday to the bin.

Adwanted Events’ co-founder shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.

The Alliance of Media Independents may be at the start of its journey, but its successes suggest it’s already making a significant impact.

If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.

As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains.

In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.

The IPA’s Gwyn March looks back over her career and picks out six ways agency staff training has evolved in the 25 years since the IPA training and qualifications programme was introduced.