More Opinion articles

ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.

It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.

Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.

Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape. 

The line between video games and social media has blurred and brands that recognise this could stand to benefit by integrating gaming platforms into their digital strategy.

Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. 

The lords report on news was a balanced read that contained well-meaning recommendations but, until there’s robust legislation in place, can we truly protect the future of news in the UK? 

We have become too solutions-oriented. We need to stop and ask questions — and the most powerful questions come from consulting with a range of lived experiences. 

Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year.