More Opinion articles

It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.

Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.

Route Research’s general manager explains how brands can make the most of the commercial opportunity around the spectators of the Women’s Super League.

Networking as an expat is hard work. But Americans are an especially friendly bunch, so it need not be too daunting.

Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered. 

People genuinely want to help each other in this industry, but too often people fail to make the first move.

The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.

Yesterday’s Mail lays out the Conservative strategy against Labour in the upcoming election: appealing to xenophobia, anti-European sentiment, and framing climate change as an economic rather than humanitarian issue.

At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.