The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
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First-party data is still marginal in the programmatic ecosystem due to four key perceived problems. But the real problem is the industry’s addiction to ID.
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Coverage of Syria showed our media can still mobilise journalistic resources to explain the significance of a foreign story. But it would be even better if it could also focus its attention on other ills facing society.
We are not destined to be rivals. Think carefully about what you need to unlearn. Be intentional about challenging a culture that routinely holds women to impossible standards.
When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.
Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.
Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?