More Opinion articles

Consolidation and strategic partnerships are redefining the future of advertising. PubMatic’s chief revenue officer explains why it matters.

The ‘helper’s high’ is a proven way to reduce stress, enhance mental resilience, and cultivate a more profound sense of purpose. Industry charity NABS offers suggestions on how to get into the generous spirit. 

EA’s sale to an investor consortium last month could open up new opportunities for brand partnerships, product placements and in-game activations.

Lots of short attention ‘snacks’ can feed your attention appetite just as effectively as a large single serving. This is where OOH excels, says Route’s CEO. 

In the era of ‘everything change’, what does it take to thrive as a new agency guard? Charlie Oscar’s CEO has the answers. 

New research from Experian highlights a data reset, the importance of curated marketplaces, and the use of AI for creative planning.

Meta’s Pete Buckley reveals a consensus of views on the purpose, focus and the evolving role of the media planner.

AI agents restructure media buying in favour of independent agencies, says Converge’s CEO

If search is a vanity metric dressed up as a performance indicator, how worried should we be about its demise and what should we be measuring instead? Havas Market UK’s MD has the answers.

Why are only around 5% of megaprojects completed on budget, on time or deliver intended benefits? OMG UK’s Phil Rowley condenses Bent Flyvbjerg’s pitfalls and their solutions into three takeaways that have immediate implications for marketers.