More Opinion articles

The IWD theme, ‘Give to Gain’, resonates strongly with the co-chair of Women of Havas. When women support women, we don’t just lift individuals, we strengthen the entire industry.

Women’s sport is not only becoming more visible, but that visibility is increasingly translating into commercial value. This progress should be understood as an invitation, says Women’s Sport Trust’s Tammy Parlour MBE. 

The unofficial IWD 2026 mantra feels less like progress and more like ‘cheer up, love,’ writes Nicola Kemp.

More people in media are gravitating toward B Corps. Specialist Works’ managing partner examines the trend and asks what it means for the future of agencies.

Put away the pink cupcakes, and instead use IWD 2026 as a chance to ask: how can we give others space to build a stronger, fairer industry?

How do marketers safely integrate AI into their processes? The CEO of Responsible Marketing Advisory highlights the need for flexibility.

The factors that prevent employee dissatisfaction differ from those that create genuine motivation. This distinction matters because it shifts the focus from transactions to transformational experiences.

On World Book Day, the marketing director at Magnetic assesses the importance of storytelling in a world saturated by content. 

With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.

From Littlejohn and Quentin Letts to Andrew Neil and Leo McKinstry, leader writers have had their say on the Iran war.