More Opinion articles

WACL’s campaigning co-chair offers practical steps to remove barriers, advance gender equality and create better workplaces for all.

Pearl & Dean’s award-winning Wild Spaces series has raised over £130,000 for National Parks. But it doesn’t mean the credits are rolling just yet, says CCO, Clare Turner. 

In time, ‘cool’ always wins, says Mostly Media’s head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.

Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.

Is the annual performance review facing extinction, or does it still have a role in modern agency workplace culture? 

Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb’s CEO responds to Google’s cease-and-desist. 

The Economist’s global head of advertising reflects on Tom Standage’s keynote at The Year Ahead.

What does the Whitehall editor of The Sunday Times have in common with Jeremy Clarkson? They appear to be the only two writers willing to scrutinise Reform UK, says Ray Snoddy. 

In the aftermath of Davos and global events, Nick Manning calls on responsible governments to provide alternatives to the media baron-run platforms.

Generative AI is ushering in a ‘reputation age’ for B2B marketing. It requires a fundamental rethink that will see three major shifts, says LinkedIn’s VP of marketing.